We are committed to communities where older people flourish, by providing opportunities for our residents to enjoy treasured relationships, exercise choice and feel valued. When you join the St Monica Trust, you’ll be part of an organisation built on 100 years of trust, thanks to the people who work for us. Our benefits and perks for permanent and fixed term jobs include a generous pension scheme, Life Assurance, at least 23 days’ annual leave plus bank holidays, access to retail and other discounts, subsidised gym, restaurant, free parking and much more! Hours: Full time, 35 hours per week Would you like to use your social media skills for a great cause? Bristol based charity the St Monica Trust is looking for a Social Media Executive to join its digital team. Our work is diverse – covering retirement villages, care homes, our charitable foundation plus restaurants and cafés which are open to the public. Variety won’t be a problem! We’re looking for someone excited to help us grow our digital presence and tell the story of how we are developing communities where older people flourish. Based at home but with regular and frequent visits to all our sites to gather content and stories, you’ll need experience of creating, posting and reviewing both organic and paid content. You’ll need to be confident training local users on our sites to do the same. A confident user of Canva, Hootsuite and other tools, you will also have a good understanding of GDPR and consent. This is a great opportunity for a creative person to play a pivotal role in building our brand, reach future residents and staff and contribute to our purpose. Would you like to come and help us with our mission to bring connection, contribution and choice to older people in our region? Job Purpose: The Social Media Executive plays an important role within our marketing team in building our brand, reaching future residents and staff, and contributing to our purpose. As a specialist in the field, the role is accountable for: Planning, delivering and evaluating effective social media content. Managing all our social media accounts. Training local users to be social media champions for their village or home. Key Outcomes/Results: Plan and create engaging and compelling social media content, including written posts, images, and videos (Facebook, Twitter, LinkedIn, Instagram and TikTok); includes attending events and sites to capture relevant content. Plan, execute and manage paid social media campaigns to boost reach, engagement, and conversions. Act as the ‘voice’ of our media channels - manage day-to-day posts, responses to content, schedule content, monitoring. Monitor social media performance using analytical tools and generate reports to measure the effectiveness of campaigns. Act as trusted advisor on social media, trends, metrics and best practice, to internal influencers and stakeholders. Support Digital Marketing Specialist in delivery and outputs of the social media strategy. Collaborate as part of the internal comms team and wider marketing team, with ideas for improvement and enhancements. Skills and Qualifications: Essential: Able to travel across our sites at short notice and occasionally out of typical ‘office hours’. Experience of creating, posting and reviewing content. Confident in training 1:1 or small groups on social media content and best practice. Proven experience in using Canva, Hootsuite or other tools. Understanding of GDPR and consent. Minimum of 3 years promoting an organisation using a variety of different social media channels. Content writing and proof-reading skills. Creating paid social media advertising campaigns. Experience gained within a marketing, communications, recruitment, or sales team. Strong IT skills. Desirable: Diploma in digital marketing or social media or equivalent knowledge Professional qualification in marketing or communications e.g. CIM certificate, diploma or equivalent. Google Analytics Certification Aware of the principles of PR Communication Skills Advocate culture of communication and information sharing between team members. May involve others in resolving and discussing mutual problems. Written responses presented in range of formats. Exchanges and clarifies technical or complex info for diverse audience Thinking Style Analyses facts and available information to resolve varied and non-routine problems. Plans and organises a range of interlinked activities and tasks. May modify processes for best outcomes. Confident with data and report writing/business case. Aware of wider issues. Uses experience to identify most appropriate actions. Pre-empts issues and trouble shoots. Working with Others Role models integrity. Flexible style, stepping in to support team members when required. Liaises with other teams/departments and external partners/contacts as service area expert. Encourages engagement and flexibility within team. Well-being and Values Demonstrate interest, care and attention. Create a positive impression. Reliable, dependable and professional. Aware of cultural and individual differences in all interactions and service areas. Additional information Duties must be carried out in compliance with St Monica Trust’s Equity, Diversity and Inclusion Policy. Duties must be carried out in compliance with current UK GDPR and with St Monica Trust’s Confidentiality and Data Protection Policy. This role profile contains the principal accountabilities relating to this post and does not describe in detail all the duties required to carry them out. Salary Ranges: £30,230.20 - £33,670.00 Time Type: Full time If you have any queries please email our Recruitment Team - recruitment@stmonicatrust.org.uk Communities where older people flourish - connection, contribution, choice We're committed to communities where older people flourish, and for us this means providing opportunities for our residents to enjoy treasured relationships, exercise choice and feel valued. We are a registered charity and not-for-profit offering a unique blend of welcoming retirement villages, specialist care homes and support for older people both in our communities and across our region. Because of the diverse nature of the Trust, there are a wide range of job opportunities – everything from care roles and nursing to housekeeping, catering, portering, administration, IT, HR, marketing, finance, and much more. Why work for us? We offer a wide variety of benefits, including industry leading rates of pay, generous pension scheme, subsidised staff meals and excellent training and career development opportunities, to name a few. To find out more visit our careers page. Can’t find a suitable role? Introduce yourself! Fill out this short form to register your interest and be the first in line for new job opportunities. St Monica Trust: A great place to work About St Monica Trust We have built a long-standing reputation for providing high quality care and support within our retirement villages and care homes. This is down to the exceptional people who work here - people who go the extra mile to build relationships with our residents and customers. We believe that’s it’s our dedicated team and our embedded values that make St Monica Trust such a great place to work. As a growing organisation, we are always on the look-out for caring, committed and professional people to join our team. St Monica Trust is committed to fostering a diverse and inclusive environment for all employees and job applicants. If you need assistance or an accommodation to complete the application process, please contact our recruitment team at recruitment@stmonicatrust.org.uk. Stay connected If you have any questions or would like to find out more, you can contact our friendly recruitment team by emailing recruitment@stmonicatrust.org.uk or calling 0117 949 4091. Keep up to date with all latest news and developments from the Trust on our social media platforms: Facebook: @stmonicatrust Twitter: @St_Monica_Trust Instagram: @stmonicatrust LinkedIn: @St Monica Trust Find us on Glassdoor.