Job Title: Social & Brand Partnerships Manager Location: London (Hybrid a minimum of 2/3 days in the office) Type: Full-Time, Permanent About the Role We are seeking a strategic and culturally aware Social & Brand Partnerships Manager connected to lead how we show up across platforms and in culture. This role is central to our community-first brand ethos, shaping how we connect with our audience through platform-native content and meaningful collaborations. This leader will drive the global social media vision while building standout partnerships that reflect and anticipate the evolving needs, behaviors, and values of our community. You’ll be responsible for not only growing reach and engagement but also nurturing trust, relevance, and advocacy at every touchpoint. Key Responsibilities Social Strategy & Leadership with TT focus Develop and lead an insight-ledg lobal social media strategy that aligns with brand purpose and community expectations. Oversee platform strategy, content calendars, and creative output — ensuring we meet the community where they are and in ways they care about. Monitor sentiment and trends to evolve our voice and storytelling based on what the community is asking for and responding to. Brand Partnerships Build an activate social-first brand collaborations that create value for our audience — not just noise. Partner with culturally relevant, like-minded brands to launch campaigns, co-branded content, and activations that spark conversation and community pride. Ensure all partnerships are developed through the lens of what matters to our community, anticipating their curiosities, concerns, and aspirations. Community-Centric Approach Use community listening, feedback, and social sentiment to inform both social and partnership strategies. Collaborate with the #askINKEY team and education/content leads to ensure alignment between what we say, what we create, and what the community needs. Act as a champion for the voice of the community inside the business — translating insights into innovation and action. Cross-Functional Collaboration Work closely with Brand, Creative, Influencer, Education, Product, and PR teams to deliver integrated campaigns that feel seamless and audience-first. Contribute to consumer insights and R&D by identifying community-driven white spaces. Team Leadership Lead and inspire a team of social strategists, community managers, and content specialists. Set clear objectives and mentor the team to push boundaries while staying rooted in authenticity. Personal Attributes Passionate about serving and growing communities, not just building audiences. Highly collaborative, with a bias for action and experimentation. Deeply curious, empathetic, and culturally aware. Thrives in a fast-paced, dynamic, purpose-led environment. What we will give to you (our Company Benefits): Hybrid working Private Medical for ALL employees - Vitality Medical scheme Part of the BCORP organisations 25 days holiday plus bank holidays Birthday day off Cycle to work scheme Electric Car scheme Team days Allowance to use on our wonderful products each month Dog friendly office The INKEY team At INKEY we are a dynamic and enthusiastic team with huge ambition. We make things happen (sometimes against the odds!) by thinking differently and being solution-led. We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous. We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions. We are really proud of the culture and environment we have built in our business since our launch in 2018. We stand for transparency, equality and fairness and live this through our brand and our team every day. We are for everyone.