Craft: Marketing Job Description: Marketing Studio is King’s in-house creative production agency. We power King’s marketing organisation with outstanding creative work, flexibly and efficiently, with superior knowledge of our players, brands, and channels. We’re looking for a Senior Creative with a strong motion design background and a sharp understanding of what makes UA ads win. You’ll turn ideas into ads that hook quickly, convert consistently, and scale efficiently. Your Role Within our Kingdom As a Senior Creative you’ll lead the development of ads for all performance marketing channels. You’ll partner closely with media buyers, analysts, and producers to create, test, and iterate creative ideas that drive installs. You’ll take the lead from concept to final cut, always balancing creative flair with measurable results. Core Responsibilities Own concept, direction, and execution of short-form video ads and playables Create testable variations, iterate based on performance data, and scale winning ideas Collaborate with UA teams to understand creative goals and propose new angles Keep pace with platform trends, hooks, and formats - especially in mobile gaming Present ideas and outcomes with clarity and confidence Guide and mentor junior creatives, raising the bar through feedback, support, and creative leadership Maintain a high standard of craft across every asset Contribute to a fast-paced creative testing culture, sharing learnings and ideas Skills To Create Thrills 5+ years in video-focused creative roles (studio, agency, or in-house) Portfolio that shows performance-driven thinking and strong motion craft Expert-level skills in the Adobe Creative Suite Experience designing for UA, paid social, or direct-response campaigns Comfortable using performance data to drive creative decisions Organised, fast, and comfortable managing multiple creative tracks Confident communicator and team collaborator Gameplay capture, UGC-style content, and working with AI tools About King With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X. Applicant Privacy Policy We bring moments of magic to hundreds of millions of people every single day. We create unforgettable games that are loved around the world. We take the art and science of gaming to the next level through curiosity for the unexplored, passion for games, respect for each other, and love for our players. Who we are King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch. We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the company. Our passion Making great games is incredibly challenging but we’ve proven it can be done… and we see a world of possibilities ahead. We’re challenging ourselves to dream bigger in a Seriously Playful way. We’re experimenting, learning, and adapting continuously to shape the industry in ways yet to be imagined. We’re passionate about bringing moments of magic to our players and we’re not afraid to have fun along the way. Above all, we play as a team, helping each other have impact on a massive scale. And we’ll know we’ve outdone ourselves when we’ve inspired the world to play. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful! Together, we’ll create new experiences that raise the bar, delight billions of people, and redefine the world of games again and again. This Applicant Privacy Notice summarizes how the information you submit as a job applicant through this website will be handled and protected by King and its subsidiaries ("we" or "us") For full details regarding the types of information we may collect from you, how and why we use this information, and with whom we share this information, please see our Applicant Privacy Policy.