Craft: Data, Analytics & Strategy Job Description: We have an exciting opportunity for a skilled and curious Data Scientist to join our Performance Marketing Growth Analytics (PMGA) team, where you’ll help drive and maximise King’s paid digital investments. You’ll be part of a thriving community of 100+ analytics, data science, and business intelligence experts, collaborating across the company to grow both our games and your own expertise. We’re looking for a collaborative problem solver — someone who gets energised by tough questions, loves diving deep into data, and thrives on turning insights into impact. Your Role Within Our Kingdom As a key member of the team, you will play a pivotal role in driving strategic and operational improvements in King’s performance marketing efforts. You’ll work closely with media buyers, game teams, tech, and product managers to enhance ROI, optimise title acquisition, and expand our player network. Your work will focus on predicting player lifetime value (LTV), building marketing effectiveness models, running incrementality experiments, and developing methods to optimise marketing budget allocation across diverse internal and external channels. Your responsibilities will include: Using statistical analysis and predictive modelling to uncover actionable insights related to user acquisition, engagement, and retention. Powering the Performance Marketing team by developing models and analytical data products to optimise acquisition and retention strategies. Designing and executing experiments to measure the true incremental value of performance marketing campaigns. Collaborating with cross-functional partners across media buying, strategy, product, and analytics to support King’s marketing and player growth strategies. Partnering with engineering and data teams to ensure data quality, consistency, and clarity across our ecosystem. Skills to Create Thrills Education: Bachelor’s or Master’s degree in Data Science, Statistics, Computer Science, or a related field. Experience: Proven background in a data science role, ideally with a focus on marketing analytics or growth measurement. Business Insight: Ability to understand the business challenges behind our games, and translate data into meaningful recommendations. Communication: Skilled in crafting clear and compelling analyses, visualisations, and reports to communicate insights effectively. SQL: Strong command of SQL, capable of writing complex queries to analyse large-scale, cloud-based data systems (e.g., BigQuery). Analytical Coding: Proficiency in Python or R for analytics and model development. Statistics & ML: Solid understanding of statistical inference and machine learning techniques. Tasty Bonus Points Deep knowledge of the digital marketing ecosystem and ad tech. Proven experience with causal inference and geo experiments to assess marketing impact. Familiarity with workflow orchestration tools (e.g., Apache Airflow) for automating ML and analytics pipelines. A passion for gaming, technology, or media. Strong business acumen and ability to connect data insights to strategic decisions About King With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X. Applicant Privacy Policy We bring moments of magic to hundreds of millions of people every single day. We create unforgettable games that are loved around the world. We take the art and science of gaming to the next level through curiosity for the unexplored, passion for games, respect for each other, and love for our players. Who we are King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch. We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the company. Our passion Making great games is incredibly challenging but we’ve proven it can be done… and we see a world of possibilities ahead. We’re challenging ourselves to dream bigger in a Seriously Playful way. We’re experimenting, learning, and adapting continuously to shape the industry in ways yet to be imagined. We’re passionate about bringing moments of magic to our players and we’re not afraid to have fun along the way. Above all, we play as a team, helping each other have impact on a massive scale. And we’ll know we’ve outdone ourselves when we’ve inspired the world to play. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful! Together, we’ll create new experiences that raise the bar, delight billions of people, and redefine the world of games again and again. 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