Craft: Marketing Job Description: In order to help drive further growth within the business, King is looking to hire an exceptional PR & Influencer Manager. This is role plays a key part within the PR team at King, with expanded focus on Influencer and earned-led storytelling. Your role within our Kingdom We are looking for a PR & Influencer Manager to shape and amplify the Candy Crush Saga brand through strategic storytelling, earned media, Influencer partnerships, and high-impact communication initiatives. This role is critical in driving cultural relevance, fostering organic conversations, and securing brand visibility through both PR and Influencer channels. With a strong blend of creativity and strategic thinking, the ideal candidate will have exceptional project management skills to lead cross-functional initiatives, ensuring seamless execution of integrated brand, comms, and Influencer campaigns. Your Responsibilities Influencer Lead the talent & Influencer marketing strategy, identifying and activating talent who authentically champion the Candy Crush brand in the US. Lead Influencer activations and collaborations across platforms (YouTube, TikTok, Instagram), seamlessly managing end to end from planning to execution Manage and build solid relationships with our agency partner ensuring Influencer campaigns are executed seamlessly. Build ongoing strong relationships with celebrity talent and Influencers ensuring Candy Crush is top-of-mind. Manage Influencer partnership budgets and contracts in collaboration with procurement and legal teams. Oversee campaign measurement and reporting, using insights to refine strategy and demonstrate impact. PR Execute the earned-first strategy and activations that drive positive media coverage and relevancy for Candy Crush in the US. Execute the press office ensuring a consistent drumbeat of Candy news is secured across top-tier media verticals. Partner with internal teams to deliver integrated comms across key launches, innovations, and tentpole moments. Track performance and report result across PR activity, providing insights to optimise future campaigns. Skills to Create Thrills Proven experience leading US Influencer and talent strategies across YouTube, TikTok, and Instagram. Strong consumer PR background delivering earned-first campaigns that drive relevancy and coverage within entertainment, consumer lifestyle and culture verticals. Skilled in managing PR and Influencer agencies to ensure seamless execution. Confident building lasting relationships with Influencers, celebrity talent, and media. Experienced in planning and executing multi-channel campaigns from start to finish. Data-driven, with a focus on measurement, insights, and optimisation. Highly creative, with a knack for developing standout ideas that cut through culture and spark conversation. Deep understanding of digital, entertainment, and Influencer culture in the US. Excellent communicator, highly organised, and detail oriented. About King With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X. Applicant Privacy Policy We bring moments of magic to hundreds of millions of people every single day. We create unforgettable games that are loved around the world. We take the art and science of gaming to the next level through curiosity for the unexplored, passion for games, respect for each other, and love for our players. Who we are King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch. We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the company. Our passion Making great games is incredibly challenging but we’ve proven it can be done… and we see a world of possibilities ahead. We’re challenging ourselves to dream bigger in a Seriously Playful way. We’re experimenting, learning, and adapting continuously to shape the industry in ways yet to be imagined. We’re passionate about bringing moments of magic to our players and we’re not afraid to have fun along the way. Above all, we play as a team, helping each other have impact on a massive scale. And we’ll know we’ve outdone ourselves when we’ve inspired the world to play. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful! Together, we’ll create new experiences that raise the bar, delight billions of people, and redefine the world of games again and again. 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