Agency : Havas Media Group Job Description : Paid Performance Executive - Havas Performance Reporting To: Paid Performance Manager Office Location: Havas London Village, 3 Pancras Square, London, N1C 4AG ABOUT HAVAS MEDIA At Havas Media, we are passionate about helping our clients create Meaningful Brands by reimagining valuable experiences. Our smart thinking around enhancing consumer experiences means we deliver more measurable, meaningful moments between brands and people. We call this Mx (Meaningful Media Experiences); thinking about how we connect consumers to the right content in the right context. OUR CULTURE All these aspects of our business set us apart from the competition and reflect our culture. Part entrepreneurial, part challenger. We question everything and are constantly looking for creative ways to produce work that matter to our clients' businesses and the people they serve. Our restless nature means that we challenge what has been done before, question what is being asked of us, and innovate at every opportunity. We uncover evidence to support our thinking and prove our success. We believe in sometimes taking a healthy amount of risk, knowing that we are supported no matter what the outcome. ABOUT HAVAS PAID PERFORMANCE Havas Paid Performance is a results-driven performance marketing team sitting within the Biddable department in Havas Media. Whether we’re talking about paid search, affiliate marketing, e-commerce or app, we want to help our clients drive innovation and profitable growth. Driven by results, we offer extensive expertise and rich actionable insight to help brands navigate the complex performance marketing world across channels and drive business performance. 600+ team in 41 markets globally 50+ team in the UK THE ROLE The Paid Performance Executive will primarily support with analysis, campaign implementation, optimisation, delivery and evaluation of clients’ paid search and performance max campaigns. Along with your line manager, you will be jointly responsible for the effective running of and performance of campaigns. This role is pivotal in providing the insight and data needed to drive performance improvements for our clients. You will work with some of the most recognisable brands in the UK – with a portfolio of clients in the education, health and technology sectors. PPC and Performance Max campaigns are critical channels for these businesses, so there are multi-million pound budgets you will be helping to manage to effectively deliver against ambitious growth targets. KEY RESPONSIBILITIES Setting up/managing Paid Search and Performance Max campaigns across various search engines (including Google & Bing) with a clear understanding of best practice account structure. Using search and bid management tools to manage and optimise keywords, negatives, ads, bids, bid modifiers, audience lists etc. Ad copy creation, development, testing, optimisation, automation and personalisation. Improving quality score across paid search campaigns through keyword, copy and landing page relevance optimisation. Managing daily spend through manual, automated and machine learning led bid optimisation, in line with targets and monthly budgets. Monitoring & analysing campaigns to deliver rich insight to clients and drive optimisation decisions. Monitoring and analysing competitor activity through competitor monitoring technology and partner communication, to provide rich insights and trends to clients. Developing a rich understanding of consumer search behaviour for your client set and verticals and conducting keyword research across the consumer journey. Ensuring accurate reporting based on client specifications and KPI’s. Presenting performance updates to clients and internal teams on a regular basis. If necessary, be comfortable reporting any potential issues or concerns with management, if you believe escalation may be required. Delivering work within deadlines and within scope. Providing diligent, consistent attention to the management of administrative aspects. Overseeing accurate and timely billings and reconciliation. Logging time accurately and regularly via the company time management platform. On-going development of your industry knowledge. Keeping up to date with the latest changes in the paid landscape to ensure your knowledge is always relevant and cutting edge. Maintaining an in-depth understanding of company technology, products, and services Supporting in the development of strategy, forecasting and testing plans for clients. Putting forward innovative test ideas to drive performance improvements, including new partners, technologies or solutions. WHAT WE’RE LOOKING FOR Proficiency in MS PowerPoint, Word, and Excel. Previous experience in paid search (desirable). Knowledge of industry tools and technologies. Interest in and, understanding of, digital media. Good numeracy skills with strong knowledge/ experience of MS Excel. Excellent time-management skills and the ability to prioritise workload. Ability to work under pressure. Fastidious attention to detail. A strong written and verbal communicator with gravitas and confidence. Excellent people skills and partnership management abilities. A high energy, positive, can-do person who is always looking for ways to improve what we do. Someone who can make things happen and likes to be accountable. A hunger to learn. #LI-NK1 Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job. If you don't find a suitable opening on our Career Site, don't worry! You can still send your resume to us. Please go to Consider me for Future Openings. About Us Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation. Life at Havas We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore. Havas Media Network We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences. Havas Creative Network At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients. Havas Health Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.