Location: Birmingham, UK About Goodyear We’re dedicated to producing, innovating, and servicing the best tires in the world. For over 125 years, Goodyear has led the way in developing smart solutions that shape the future of mobility. Today, we’re one global team united by bold thinking, relentless drive, and a passion to exceed expectations. If you’re ready to embrace change and make an impact in your career, let’s go. Why This Role Matters As Marketing Specialist - Retail, you play a key role in shaping how customers experience our brand across digital and eCommerce channels. Your work directly supports franchisees, helping them grow sales, strengthen customer relationships, and succeed in an increasingly digital marketplace. This role sits at the heart of our retail business, blending creativity with insight to deliver meaningful, measurable impact across the automotive retail network. Working closely with internal teams and franchise partners, you help bring our digital vision to life - ensuring our marketing activity is relevant, engaging, and consistently delivers value for both customers and dealers. What You’ll Do In this role, you will lead and support a wide range of digital and retail marketing initiatives, including: Implementing annual eCommerce and digital marketing roadmaps across retail channels Monitoring and optimising performance across tyre and SMR (Service, Mechanical, Repair) eCommerce categories Developing and delivering B2C campaigns that drive sales and improve dealer profitability Leading media and social media strategy and execution for the retail business Supporting digital transformation by helping franchisees adopt and benefit from new tools and platforms Creating and deploying targeted digital campaigns and engaging content for tyre and auto service promotions Managing franchisee digital presence, including Google My Business, local SEO, and online reviews Analysing campaign performance, tracking ROI, and translating insights into clear recommendations Collaborating with category management to deliver effective sell-out campaigns Ensuring brand consistency across dealer co-op advertising and supporting local PR initiatives Organising and managing consumer-facing events to connect with target audiences. This is a hybrid role with regular travel (approximately three days per week) to our Birmingham Head Office. What You’ll Bring A customer-first mindset with a strong focus on delivering meaningful, measurable impact 3–4 years’ experience in customer-focused marketing, with hands-on digital and eCommerce expertise Strong capability across digital marketing, including SEO, media campaigns, and social platforms A data-informed, strategic approach with the ability to turn insights into action Confidence collaborating across teams and influencing stakeholders to achieve shared goals A relevant degree in marketing or a commercial discipline (Master’s preferred) Fluent English, strong Microsoft Office skills (especially Excel), and a valid driving licence. We welcome applicants from a wide range of backgrounds and experiences. Even if you don’t meet every listed qualification, we encourage you to apply. #LI-KH1 Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com. Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law. At Goodyear, we make life's connections easier every day. People around the world count on us to get them where they need to go, now and into the future. But our relentless pursuit of forward motion doesn't just keep the world moving. It shapes a workplace that celebrates our different talents, experiences, and culture. It inspires us to continue developing our skills and encourages our career moves all while keeping us focused on building a better future for our associates, our business, and the planet. Come discover the opportunities ahead with Team Goodyear. Working at Goodyear A true member of the Goodyear hiring team will always interview candidates in-person or over the phone before extending any job offers. Candidates are never asked to download software, provide financial information or send payment as part of the employment process. Goodyear is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. If you need reasonable accommodation to complete the online application, or any other part of the employment process, please call the Goodyear Candidate Care Line at 330.796.4500. When contacting us, please provide your name, telephone number, and email address, along with a description of your request for accommodation. Click here for more information about Equal Opportunity laws and here for related information. Reasonable workplace accommodations are considered on a case-by-case basis. Please note that only those inquiries concerning a request for a reasonable workplace accommodation will be responded to. Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Click here for more information about Equal Opportunity laws and here for related information. See Goodyear's EEO & Affirmative Action Policy Affirmation here. Notice: Federal law requires Goodyear to verify the identity and employment eligibility of all persons hired to work in the United States. Goodyear will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. See posters below for details. E-Verify Participation Poster (English and Spanish) If you have the right to work, don't let anyone take it away. Are you an agency Recruiter in the Americas or Asia Pacific? Goodyear’s Global Talent Acquisition team has partnered with Recruitifi for all salaried, non-executive level candidate submissions. To be a part of our agency community please apply here.