Market Development Manager

Kenosha, WI | Handi Products | Established 1958 | Growing National Company

Build new markets. Shape growth. Make an impact.

Handi Products is looking for a Market Development Manager to uncover untapped opportunities and expand our national reach. In this role, you’ll combine data analysis, creative outreach, and strategic relationship-building to identify high-potential markets, generate quality leads, and help position Handi Products for long-term growth. If you’re a self-starter who thrives on strategy, innovation, and measurable results, we want to hear from you.

What You’ll Do

• Develop and execute market expansion strategies by researching new customer segments, industries, and geographies with growth potential.
• Analyze historical sales and customer data to uncover buying patterns, repeat-purchase trends, and new revenue streams.
• Create and manage a market development plan for each target segment—defining key prospects, decision-makers, and outreach methods.
• Generate and qualify leads through data-driven initiatives, including LinkedIn outreach, trade associations, AI-assisted research, and digital campaigns.
• Collaborate cross-functionally with marketing and sales to ensure seamless lead handoffs and track results through measurable KPIs.
• Identify and engage strategic accounts that align with company growth goals—mapping key decision-makers and crafting tailored introductions.
• Use technology and AI tools to streamline prospecting, track engagement, and continuously improve targeting and outreach efforts.

What You Bring

• Experience in business development, marketing, or sales enablement (B2B preferred).
• Strong analytical skills and comfort working with customer/sales data.
• Excellent communication, networking, and relationship-building abilities.
• Familiarity with LinkedIn, social media, CRM systems, and lead generation tools.
• Initiative and curiosity—comfortable exploring new markets with minimal structure.
• Willingness to learn and apply AI tools to uncover new opportunities.

Why Handi Products

• Growth: Build a career, not just a job.
• Flexibility: Work in a way that supports your best performance.
• Team: We win together, guided by our C.I.T.E. values:
  • Customer Focus – We put people first.
  • Integrity – We do what’s right.
  • Teamwork – We win together.
  • Effective Processes – We find smarter ways to work.
• Stability: Over 65 years strong and expanding nationwide.
• Benefits: Medical, dental, vision, life, disability, and 401(k) with company match.

About Us

Handi Products is a family of six brands serving the safety, accessibility, trailer, and material handling markets. Since

1958, our mission has been simple: help people live better lives through thoughtful, cost-effective, and reliable

solutions.

Bring your values. Build your future. Apply today!

Handi Products is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive

environment for all employees. All candidates are subject to reference and background checks.