Accepting applications until: 20 December 2025 Job Description Your new role We’re hiring a strategic content marketer to lead how we communicate with our audience across every channel. In this role, you’ll define our content strategy, own our messaging, and create high-impact content that drives awareness, trust, and growth. This is a hands-on, high-ownership role. You’ll need to think big, write well, and bring structure to a content engine that supports the entire customer journey, from first touch to repeat bookings. You’ll work closely with Product, Marketing, and Customer Success to ensure our content is engaging, consistent, and aligned with business goals. Key Responsibilities Own our content strategy and roadmap across all channels, including web, product, campaigns, thought leadership, and more Define and evolve our brand voice and messaging framework Write and edit content that supports acquisition, onboarding, retention, and advocacy — including blogs, case studies, whitepapers, website copy, emails, and one-pagers Partner with product to support go-to-market efforts and launches Manage and maintain a content calendar tied to product updates, campaigns, and business priorities Work with designers and external partners to bring content to life visually Use data to track performance, learn what’s working, and optimize content strategy accordingly Ensure consistency across all customer-facing content What You’ll Love About This Role Think Big: Create standout content that defines category leadership and sparks industry conversations Own It: Take full ownership of our content roadmap, from ideation to execution and performance analysis Keep it Simple: Streamline content creation workflows and build processes that scale with clarity Better Together: Collaborate closely with Product, Marketing, and Customer Success to align content with business goals What Success Looks Like In your first few months, you’ll have: Fully embedded yourself into the team and developed a deep understanding of our brand, voice, and customers Delivered a stream of high-quality content aligned with business goals Rolled out updates to our tone of voice and messaging framework Supported key campaigns with impactful content that drives engagement Built strong relationships with collaborators across departments and creative partners Implemented processes to track content performance and guide future strategy What You’ll Need The ideal candidate will bring creativity, initiative, and a strategic mindset to the table. You’ll likely have: 5+ years in content marketing, copywriting, or brand communications — ideally in B2B Outstanding writing and editing skills with a strong sense of voice, clarity, and narrative Experience shaping brand tone and messaging frameworks from the ground up Ability to balance long-term strategy with day-to-day execution Strong grasp of content performance metrics, SEO principles, and distribution tactics Comfortable owning content end-to-end and working cross-functionally Global is home to some of the UK's best-loved radio stations such as Heart, Capital and Classic FM, to name a few, we keep 25.2 million listeners tuned in and entertained each week. And that's just for starters; we’re one of the leading Outdoor advertising companies in the UK, having recently acquired Primesight and Outdoor Plus. With over 35,000 sites covering 95% of the UK population, Global Outdoor packs a punch! In 2018 we launched our awards ceremony, The Global Awards, to celebrate the biggest stars of music, news and entertainment. To enable us to deliver the absolute best product to our audiences, we need the absolute best people across a range of disciplines. From Technology and Programming to Marketing and Commercial. From Digital to Finance to Legal and beyond, it’s the diverse mix of skills and people that make Global what it is. For us, it’s not just about talent, it’s about the right attitude and a personality to match. Simply put, we're passionate about radio, music, media & entertainment - welcome to our world.