Vice President, Public Relations

Job Title:   Vice President, Public Relations

Reports To:  President and CEO

Department:  Public Relations

Job Classification: Salaried Exempt

Schedule: Monday – Friday 8:00 am to 4:30 pm / 37.5 hours weekly 

There is some work from home flexibility to be determined by the manager; however, this is not a full-time remote position and requires working in the Nashville, TN office two days per week or as needed.  You must live in the Middle TN area and not out of state. 

Since 1908, NASBA has served as a forum for the nation’s 55 State Boards of Accountancy, which administer the Uniform CPA Examination, license more than 653,000 Certified Public Accountants and regulate the practice of public accountancy in the United States.

NASBA accomplishes its mission of enhancing the effectiveness and advancing the common interests of the Boards of Accountancy by creating innovative avenues for accounting regulators, educators and practitioners alike to address emerging issues relevant to the viability of the accounting profession. NASBA also makes available to member boards a rich portfolio of products and services – all designed to effectively aid Boards of Accountancy in their mission of ensuring public protection.

As an extension of NASBA’s core mission, the NASBA Center for the Public Trust (CPT) continues to provide a platform for corporate America, academia and the accounting profession to explore, promote and advance ethical behavior through business and leadership.

Job Summary

NASBA is seeking an experienced communications leader who will drive all NASBA strategic communication initiatives. The VP, Public Relations will develop and execute a thorough forward thinking communication strategy to enhance engagement and visibility that reflects our mission. 

As the VP, Public Relations, this position will lead strategic executive thought leadership initiatives, forge strong media relationships, and oversee our internal and external communications infrastructure, including our website and social media platforms. 

This role will play a pivotal role in guiding executive communications, curating content that reflects our business priorities and company mission and forward-thinking communications presence. 

Responsibilities

Strategic Leadership 

• Develop and implement the overall public relations and communications strategy to align with the organization’s mission and goals.
•  Collaborate with internal teams and committees to develop and execute forward-thinking communication strategies that elevate the organization’s profile.
•  Ensure crisis communications are addressed with accurate, consistent, and impactful messaging across all platforms.

Media Relations & Organization Visibility

•  Lead the development and dissemination of press releases, ensuring alignment with organizational messaging and strategic goals.
•  Serve as the primary spokesperson for the organization, managing media inquiries and facilitating executive interviews.
• Identify and secure platforms for executives to share expertise, including speaking engagements, media interviews, and industry publications.
•  Build and maintain strong relationships with key media contacts to ensure appropriate coverage and accurate representation of the organization.

Digital & Online Communications

• Responsible for the strategy, content, and operation of the organization’s websites and social media platforms.
• Develop communication pieces for newsletters, blogs and thought leadership pieces.
• Monitor social media trends and analytics, adjusting strategies to optimize performance.
• Work with developers and business analysts to execute rule and feature changes.

Measurement & Reporting

• Track and evaluate the effectiveness of press releases, and other communication initiatives, providing regular reports and insights to leadership via key metrics or key performance indicators.

Executive & Internal Communications

• Manage executive communications, including speeches, statements, and official correspondence.
• Develop presentations for the President & CEO and other executive leadership for conferences, meetings, and external events.
• Prepare training and support documentation as assigned.
• Develop organizational, issue specific talking points.

Budgetary

• Responsible for development of annual departmental budget and oversight of expenditures.

Supervisory Responsibilities: This position will be responsible for internal and external communications resources, including the staff that support traditional media, social media, website, and digital platforms.

Internal Relationships: This position interacts closely with the President and executive leadership.

External Relationships: This position interacts with executives, volunteers, boards of accountancy, media organizations and trade publications.

Skills and Professional Experience

Skills:

• Excellent listening, interpersonal, written,   and oral communication skills

· Proven ability to write in a journalistic style that is   customary for external publications

• Able to exercise independent judgment and act on it

• Excellent reading comprehension

• Logical and efficient, with keen attention to detail

• Strong   business corporate communications writer with extensive experience writing   for executive, media and other external audiences

• Experience working in a team-oriented, collaborative environment

• Ability to work with subject matter experts   and capacity to grasp complex business subjects and effectively translate the   material into effective deliverables, required

• Self-starter, working independently and collaboratively, communicating effectively in both   written and verbal form, required

Education and Knowledge:

• Degree in communications or related field: English, journalism, or public relations required, Masters degree, preferred

• 8+ years in communications or public relations, preferred

• 8+ years of experience in a senior management role either in-house corporate communications or with a public relations agency, preferred

Other:

• Occasional travel required 

Below is an overview of some of the benefits we offer to full-time employees.

• Medical/Dental/Vision
• Health Reimbursement Account (HRA)
• Life Insurance
• Short-Term & Long-Term Disability
• Numerous Voluntary Policies
• Employee Assistance Program
• 401(k) Plan (NASBA contributes 5.7% of employee’s salary)
• Parking paid in executive garage. 
• Holidays (13 days)
• Paid leave Leave (20 days)
• Sick Leave  (12 days)
• Personal Days (4 days) 
• Dress for Your Day Casual Dress

NASBA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Final offers of employment are contingent upon successful completion of national criminal background check, national sex offender registry search and, where applicable, an education credential check, credit check, Global Watchlist and/or Government Watchlist.

Due to overwhelming interest in our organization, we are unable to accept faxed resumes or incoming calls regarding open positions. Only those matching the above job description will be contacted.

Thank you for interest in employment opportunities at NASBA.