VetStrategy is the leading veterinary network in Canada, with veterinary practices, 24-hour emergency care, and specialty hospitals coast-to-coast. We have developed and refined a model for supporting our practices across the country. Being part of VetStrategy is about being part of something bigger—an ever-growing community where we connect person-to-person and skill-to-need, united by a common purpose of healthy animals, happy owners. Job Summary We are seeking a data-driven, customer-obsessed Manager, Social Media to develop and execute organic social and community management strategies and tactics. This role will play a pivotal part in developing and honing our practices social presence, engagement and elevate our Brand. Key Responsibilities Practice Support: Provide ongoing social media support to veterinary practices across our network including, but not limited to: designing & delivering social assets, 1:1 support through Practice Manager/Operations Director meetings, campaign support for key initiatives, ad-hoc/crisis support as needed, etc. Social Media Strategy & Execution: Manage and curate our Social Media content calendar, aligning seasonal themes and content across the year, encouraging quality & quantity of activity. Newsletter & Content Ideation: Create and distribute monthly newsletter to Practices, additionally provide content examples and thought starters for practices to socialize amongst their base. Similarly create/oversee content & strategy for corporate entity. Social Media Monitoring & Health: Continually monitor our owned social landscape, including the tracking and reporting of KPI’s, predominantly focusing on Compliance, Content, Brand consistency & more. Cross-functional Support: Support various departments & teams, with particular emphasis on Corporate Communications, CSR and Veterinary Practices (1:1 meetings with Practice Managers/Operations Directors as required); providing strategic guidance, content review and scheduling. Skills & Qualifications 3-5 years of experience managing social media for a high-growth brand or agency Proven track record of growing and engaging social audiences across platforms Strong eye for design, copy, and digital storytelling Hands-on experience with tools like Canva, Figma, CapCut, Sprout, or Hootsuite Comfortable owning performance KPIs and adjusting strategy accordingly Nice to have: Experience with paid social, influencer marketing, or UGC strategy. “Proud pet parent-energy" is appreciated and encouraged. Additional experience Leadership Experience: Minimum of 3 years of experience in Marketing. Organizational Skills: Strong organizational and time-management skills, with the ability to manage multiple priorities and meet deadlines. Communication Skills: Excellent written and verbal communication skills, with the ability to interact effectively with clients, staff, and external partners. Critical Thinking: Proven ability to analyze complex situations, identify key issues, and develop effective solutions. Demonstrates strong problem-solving skills and the capacity to make well-informed decisions under pressure. Education: Bachelor's degree/college diploma in Marketing/Communications/Business Administration or a related field preferred.