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SEO/GEO Manager

Wooclap
Full-time
On-site
Brussels, Brussels, Belgium

About Wooclap

Wooclap is an interactive learning platform used by thousands of teachers, universities, and companies worldwide. We help instructors transform passive audiences into active learners through evidence-based pedagogy and engaging digital tools.

We are scaling fast internationally (US & Canada, UE, LATAM) — and search visibility will be a core growth lever in the next phase of our expansion.

To accelerate this ambition, we’re looking for a SEO / GEO Manager who will fully own Wooclap’s search strategy globally (organic search, geo-visibility, generative search, Reddit presence, and more).

🎯 Your Mission

Become the global owner of SEO and search-driven growth at Wooclap. You’ll build our strategy, execute it, track it, and turn organic visibility into qualified demand worldwide.

🚀 What You Will Do

1. Build & Own Wooclap’s Global SEO Strategy

  • Define and execute a long-term SEO roadmap aligned with our product, acquisition, and international goals

  • Identify core opportunities and quick wins on technical SEO, on-page SEO, content SEO, and authority building

  • Prioritize and plan SEO initiatives by market

2. Set Up the SEO Infrastructure (Monitoring, Automation, Performance Tracking)

  • Create dashboarding & reporting systems to monitor search rankings, traffic quality, and competitor evolution by market

  • Select and manage tools

  • Define SEO KPIs and share performance insights with Product and Marketing teams

3. Improve Organic Search Performance Across the Full Funnel

  • Conduct keyword research for each priority market

  • Rewrite and optimize key landing pages and website content

  • Shape the global content plan in collaboration with the Content Lead

  • Ensure Wooclap emerges as a global organic actor on all active markets

4. Lead International SEO Expansion

  • Adapt SEO strategy to local search intent, languages, and competitors

  • Build localized content clusters to expand Wooclap’s footprint

  • Improve website structure to support international SEO (hreflang, localized URLs, crawling rules, indexation)

5. Explore & Activate New SEO/GEO Channels

  • Develop a systematic presence on Reddit (subreddits related to EdTech, teaching, learning, AI)

  • Build a strategy for visibility in LLMs: prompt optimization, structured content, schema markup, Q&A content

  • Improve Wooclap visibility in search results generated by AI agents

  • Identify new search ecosystems where we should be present

Apply now
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