Senior UA Manager (Data + AI Native)

About us: At Praktika.ai we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors. We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars. After raising $30 million in Series-A funding, we are growing and looking for a Senior UA Manager (Data + AI Native) to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring. In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup. About the role: Your Mission: Own user acquisition end to end across paid channels. Use data and AI workflows to scale profitable growth while keeping CAC stable and predictable. Core Responsibilities Campaign Strategy and Execution * Design, launch, and manage media campaigns across Web funnels, UAC, Meta, TikTok, and other channels. * Translate growth targets (CAC, ROAS, payback) into channel strategy, testing plans, and scaling rules. * Build playbooks per channel: structure, bidding, creatives, landing flows, pacing. Audience Targeting and Segmentation * Create, test, and iterate audience segments based on performance data and product signals. * Continuously refine targeting to increase lead quality and downstream LTV. * Own geo expansion logic and audience mapping by market maturity. Data, Measurement, and Decision Making * Own measurement stack inputs and daily decision cadence using platform data and analytics tools. * Diagnose performance changes fast (attribution shifts, creative fatigue, auction dynamics, funnel issues). * Set clear success metrics per experiment and enforce honest readouts. Budget Management and Scaling * Manage and optimize budget allocation across channels to maximize impact and efficiency. * Scale winners aggressively, cap risk fast, maintain clean pacing and guardrails. * Own forecasts, spend plans, and marginal ROAS based scaling decisions. Creative Leadership with Performance Lens * Run the creative machine jointly with the creative team: priorities, briefs, velocity targets. * Ensure every creative output is built for the platform and tied to a testable hypothesis. * Own performance by creative dimension: hook, message, format, angle, persona, localization. AI-Driven UA Operations * Use AI for ideation, scripting, copy, variants, localization, and rapid iteration. * Build repeatable workflows that increase output, speed, and consistency with AI tools. * Systematize learnings into prompts, templates, and reusable creative modules. Testing and Learning System * Run a structured testing framework across creatives, audiences, offers, and funnels. * Kill losers fast, scale winners, and document why. * Maintain a living playbook of learnings and current “what works” by channel and geo. Trend Monitoring and Platform Updates * Track platform changes, algorithm shifts, and competitive moves across Web funnels, UAC, Meta, TikTok. * React quickly with new tests, creative refreshes, and bidding/structure adjustments. * Cross-Functional Work * Partner tightly with growth, product, brand, and data teams. * Feed acquisition insights into onboarding, paywall, pricing, and retention priorities. * Align UA strategy with organic loops so paid spend gets stronger over time, not weaker. What we are looking for from you: Requirements * 5–7 years in paid ads performance marketing (TikTok, Meta, Google Ads, ASA) for mobile apps * Proven performance-driven mindset * Strong data literacy * Hands-on AI tools usage, experience with automating pipelines using AI * High ownership, low ego * Ready for hard work Why should you join Praktika: We expect dedication and hard work—but we also believe in rewarding it. Our compensation reflects the effort and results you bring to the table. * Top-tier salary to match your top-tier skills * Equity that grows with your impact: Equity growth via stock options * 26 days holidays plus bank holidays. (34 days per year) * Yearly off-sites: Last year was in Istanbul! * Health and wellness benefits to support your overall well-being through Safetywing * Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools * Annual educational budget of up to $1,000 * Interview Process: we will provide you with feedback throughout the interview process.  Join Praktika and lead the charge in driving exponential growth and innovation. Apply now to be part of a team that is redefining language learning for millions of users worldwide.