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(Senior) Marketing Expert France (m/f/d)

aufinity Group
Full-time
On-site
Paris

Your mission As our Marketing Manager for France, you will take full ownership of our regional marketing efforts - leading market research, strategic planning, and hands-on execution to drive brand growth and customer acquisition. Lead the French Marketing Strategy: Develop and execute innovative, localized marketing strategies to establish and expand our presence in the French market. Collaborate Cross-Functionally: Work closely with the Business Development Manager, Sales Team, Central Marketing, and external agencies to ensure alignment and maximize impact. Create Compelling Content: Produce engaging marketing materials such as newsletters, case studies, blog posts, and whitepapers that resonate with our target audience. Drive Events & Trade Fairs: Plan and execute impactful events and industry trade shows to enhance brand visibility, generate leads, and build lasting relationships. Strengthen Communication Channels: Contribute to the evolution of our communications strategy, including local PR efforts and social media initiatives. Develop Co-Marketing Opportunities: Identify and manage strategic partnerships to launch joint campaigns that expand reach and boost brand awareness. Run High-Impact Campaigns: Design and execute targeted marketing campaigns for the automotive industry, focused on lead generation and brand positioning. Track Performance & Optimize: Monitor campaign results, analyze key metrics, and continuously refine strategies based on data insights. Manage Budgets & Stakeholders: Oversee marketing budgets, timelines, and coordination with external partners to ensure smooth and timely execution of all initiatives. Your profile You hold a degree in Marketing, Communications, Business Administration, or a related field, or have equivalent practical experience. You bring at least 5 years of professional experience in marketing, ideally in B2B SaaS or the automotive industry (preferred). You have an entrepreneurial mindset, are hands-on, and thrive in a fast-paced, results-oriented environment. You have experience with Account-Based Marketing (ABM) strategies; a proven track record in ABM is a strong plus. You are fluent in French and English; additional languages such as German are a plus. Why us? Strategic Impact: Play a defining role in establishing our French presence – your work will directly shape the company’s growth in this market Performance Culture: An agile, fast-paced environment where results matter and your ideas turn quickly into action Collaboration with Leadership: Work closely with our Executive team and influence high-level decisions from day one Growth & Development: Dedicated mentoring, coaching, and international career perspectives to grow with the company Flexibility & Team Spirit: Remote-friendly setup, workation options, and international team events with a true scale-up spirit

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