Sales Assistant

Boater’s World Marine Centers is seeking a highly organized, customer-focused, and detail-driven Sales Assistant to support our fast-paced and high-performing Sales Team. This role plays a critical part in ensuring smooth dealership operations, efficient deal flow, and an exceptional customer experience from first contact through delivery.

The ideal candidate has strong dealership experience, thrives in a busy environment, and enjoys being the “glue” that keeps everything running at a high level. This is a hands-on, high-responsibility position where accuracy, communication, and follow-through are essential.

Key Responsibilities:

•  Assist the Sales Team with preparing, organizing, and finalizing deals
•  Manage scheduling for customer appointments, test drives, follow-ups, and unit deliveries
•  Work closely with Sales Managers, Service, Parts, and Finance to ensure seamless deal flow
•  Prepare sales paperwork, collect customer documents, and maintain complete accuracy across all files
•  Provide ongoing support to customers throughout the sales process—answering questions, routing inquiries, and delivering timely updates
•  Utilize the company CRM extensively to maintain customer records, log follow-ups, update lead activity, and help keep the sales pipeline organized
•  Use Lightspeed (DMS) regularly to create deals, input data, track inventory availability, and ensure paperwork flows correctly between departments
•  Help manage customer traffic, greet walk-ins, and ensure proper routing to available sales staff
•  Track inventory status, inbound units, rigging timelines, and availability as needed
•  Assist with daily sales logs, reporting, and internal communication
•  Support the overall organization and efficiency of the sales floor

•  Prior dealership experience (marine, automotive, RV, or powersports) strongly preferred
•  Experience using dealership systems such as Lightspeed DMS and CRM platforms highly preferred
•  Strong organizational and time-management skills with the ability to handle multiple tasks at once
•  Excellent communication and interpersonal skills, both with customers and internal teams
•  High accuracy in paperwork handling, documentation, and system entry
•  Customer-service mindset with a professional, positive, and proactive attitude
•  Comfortable learning and navigating multiple software systems
•  Ability to work independently while contributing to a team-driven environment
•  Strong follow-up habits and ability to keep multiple tasks moving on schedule
•  Flexibility to work weekends, including Saturdays, during peak seasons
•  Energetic, self-motivated, and eager to support a fast-moving team