The Marketing Senior Manager is a strategic leader responsible for architecting complex, integrated marketing programs that support enterprise priorities and high-stakes pursuits. This role designs and executes campaigns across paid, owned, and earned channels, guides content strategy and narrative development, and partners with business development and proposal teams to support pursuit-specific marketing and executive communications. Success in this role requires advanced marketing expertise, and strong analytical abilities. Summary of Responsibilities: Serve as the marketing lead for assigned priority service, solutions and/or therapeutic areas. Design and execute integrated marketing strategies and programs to grow assigned business or therapeutic areas utilizing omni-channel solutions including paid, owned, earned and internal channels. Guide content strategy and narrative development for thought leadership, campaigns, and executive communications. Partner with commercial and operations to deliver marketing initiatives that support Fortrea priorities. Support analytics, testing, and optimization efforts to improve campaign performance and ROI in collaboration with the customer and market insights team. Ensure marketing messaging and claims adhere to Fortrea editorial, legal and regulatory review processes. Track KPIs and share insights with stakeholders to inform strategy and continuous improvement. Manage vendor relationships, production timelines, and cross-functional coordination. Perform operational and administrative tasks in support of the marketing team, and all other duties as needed or assigned. Qualifications (Minimum Required): Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree is a plus. **Fortrea may consider relevant and equivalent experience in lieu of educational requirements. Strong written and verbal communication skills, with demonstrated stakeholder management capabilities. Proficiency in Microsoft 365 and collaboration tools. Advanced analytical skills with experience in campaign testing, optimization, and performance reporting. Experience with marketing automation platforms and CRM systems. Fluent in English; additional language skills are a plus. Experience (Minimum Required): Significant experience in B2B marketing, with a focus on healthcare, clinical research, or CRO environments. Proven track record of delivering measurable pipeline impact through strategic marketing programs. Demonstrated success in executive communications and pursuit-specific marketing Physical Demands/Work Environment: Work Environment: Work is performed in an office environment with exposure to electrical office equipment. Occasional drives to site locations with occasional travel both domestic and international. Physical Requirements: Frequently stationary for 6-8 hours per day. Repetitive hand movement of both hands with the ability to make fast, simple, repeated movements of the fingers, hands, and wrists. Occasional crouching, stooping, with frequent bending and twisting of upper body and neck. Ability to access and use a variety of computer software developed both in-house and off-the-shelf. Light to moderate lifting and carrying (or otherwise moves) objects including luggage and laptop computer with a maximum lift of 15-20 lbs. Regular and consistent attendance. Varied hours may be required. Learn more about our EEO & Accommodations request here. Didn’t find what you were looking for? Join our Global Talent Network to stay connected with Fortrea, drive innovation and contribute to our mission of advancing life-saving therapies for patients worldwide. Follow us and stay updated about Fortrea on LinkedIn, Facebook, X, Instagram, YouTube and Glassdoor. At Fortrea, we're all about turning the “impossible” into "I'm possible." Together, we break barriers to deliver exceptional service to our patients, fueled by a shared commitment to teamwork and excellence. Regardless of your role, we're all family, working together to achieve extraordinary results. At Fortrea, your career isn't just a job – it's a journey of making the exceptional possible, every day.