Company DescriptionHome Instead is a family run business, established in 2010. Our Mission is to be the most admired home care provider in our area, by changing the face of ageing and being the first-choice provider of in-home dementia care.Here at Home Instead, happiness and genuinely feeling valued and supported, for both our clients and our Care Professionals is why we are different. Supporting clients throughout the Telford & Surrounding areas, enabling them to live safe and well in their own homes gives us no greater satisfaction or joy and this is only one of the reasons why we are the first homecare organisation in Shropshire to be recognised as Outstanding by CQC.Job DescriptionThe RoleThis is an entry level position looking for an experienced Marketing Lead to take ownership of our marketing and communications activity. This is a hands-on role with responsibility for strengthening our local brand presence, increasing client enquiries, and supporting Care Professional recruitment through effective digital and community-focused marketing.Key ResponsibilitiesDevelop and deliver integrated marketing and digital strategies aligned to business goalsManage all digital channels including website, social media, email marketing, and databasesPlan and deliver daily social media posts, campaigns, blogs, and case studiesMonitor and analyse marketing performance using analytics and CRM systemsDrive SEO, website traffic, and online visibilityProduce newsletters, e-marketing campaigns, and direct mail activitySupport community events, awareness campaigns, and business development activityLiaise with local media and external partnersWork collaboratively with recruitment and community engagement teamsAbout YouEssential RequirementsProven marketing experience with strong digital and social media expertiseKnowledge of SEO, email marketing, analytics, and marketing databasesExcellent written and verbal communication skillsStrong organisational skills with the ability to manage multiple prioritiesConfident relationship builder, both in-person and onlineSelf-motivated, resilient, and able to work independentlyQualificationsA degree in Marketing or other relevant field would be beneficialAdditional InformationWhy Join Us?Purpose-led organisation making a genuine difference in the communitySupportive and values-driven working environmentOpportunity to shape and lead local marketing strategyOngoing professional development and support Ready to Make a Difference?If you’re ready to bring your Passion, skills and a bit of fun to this rewarding role, we’d love to hear from you!Click to apply or call our Recruiter Ashley on 01952 581112 for an informal chat.Please note that this role is UK-based, and the right to work in the UK must be confirmed as part of the recruitment process.We do not currently hold a Sponsorship licence. Date Advert Closes: 30 January 2026