Help senior leaders at the world’s top law, accounting, and consulting firms rethink how they develop and reward talent. You’ll own brand building and demand generation for an AI-powered performance and feedback platform used by Managing Partners, CEOs, and HRDs across Australia, the UK, and the US. Why this role Category momentum: Join a scale-up with deep roots in professional services and a modern AI platform that helps firms build high-performance cultures. Strategic + hands-on: Mix positioning and storytelling with campaign execution, automation, and analytics. Global reach: Own impact across AU/UK/US markets and work closely with senior stakeholders. What you’ll do Brand & Positioning Build awareness across law, accounting, and consulting; craft messaging that resonates with C-suite buyers. Keep our voice consistent across every channel. Digital & Demand Optimize the website and conversion paths for firm decision-makers; lead LinkedIn strategy for MPs/CEOs/CPOs/HRDs. Run email and marketing-automation programs; operationalize buyer-intent to surface in-market accounts. Equip BD with qualified leads and sales enablement. Content & Community Orchestrate research, podcasts, and webinars; turn client outcomes into compelling stories. Build a community that brings senior firm leaders into our orbit. Events & Partnerships Curate roundtables and special-interest groups; manage sponsorships and co-marketing with associations. Plan integrated campaigns around industry and client events. Technology & Analytics Own the martech stack (automation, CRM, analytics). Use data to iterate and scale what works. What you’ll bring 3+ years in MarComms—ideally B2B tech or professional services—plus a relevant degree. Fluency with HubSpot (or similar), social scheduling/LinkedIn for B2B, email/newsletters, and buyer-intent/ABM tools. Analytics chops (GA, social, dashboards) and a basic grasp of web UX. Superb writing, detail obsession, and the ability to juggle multiple campaigns. A proactive, analytical, collaborative operator who turns insight into action. Bonus: experience with professional services buyers, thought-leadership programs, and AI/performance tech. How success is measured Qualified pipeline contribution and lead quality. Web engagement and conversion lift. Social/community growth in target segments. Content and event performance (downloads, attendance, ROI). Team, location & ways of working Report to the Head of BD; collaborate with the CEO plus BD, CX, and Product. Work flexibly across AU/UK time zones, with occasional travel for events (4–6x/year).