MISSION 'The role is responsible for leading the effective execution of a comprehensive commercial strategy that drives sustainable sales growth and revenue expansion within the assigned country or channel, ensuring alignment with overall corporate objectives. This involves collaborating with the leadership and cross-functional teams to define the commercial strategy, leading the creation of strategic sales plans at both account and territory level, and spearheading sales operations. Further, the role entails equipping sales teams with the necessary resources, and leading risk management strategies. Lastly, the role demands establishing KPIs and metrics to evaluate commercial strategy effectiveness and sales team performance, staying ahead of market trends, and discussing threats and opportunities for growth the leadership.MAIN RESPONSIBILITIES 1. Collaborates with Commercial Strategy and Business Development and cross-functional teams (e.g., Marketing, Logistics, Finance) to define a commercial strategy to increase sales in the assigned country or channel; 2. Oversees and leads the creation of strategic sales plans at both account and territory levels to effectively achieve established sales goals, assessing potential sales targets, providing prioritization of key clients, leading the creation of strategic account-specific sales plans and offerings, and defining clear and achievable targets; 3. Spearheads and guides sales operations for the designated country or channel, playing a pivotal role in overseeing and managing key accounts and partnerships; 4. Oversees and leads the definition of key requirements and capabilities needed to support the execution of the commercial strategy for the country or channel of responsibility, including sales forceâs knowledge knowledge, tools, and incentives, ensuring sales teams are well-equipped to achieve sales goals; 5. Collaborates with Commercial Strategy and Business Development leadership for defining the sales budget for the country or channel of responsibility, and effectively allocates resources to reach defined targets; 6. Oversees and leads risk management strategies related to commercial strategies and business development initiatives for the country or channel of responsibility; 7. Establishes KPIs and metrics to evaluate commercial strategy effectiveness and sales team performance in the assigned country or channel, identifying areas of improvement and providing reports with key recommendations to Commercial Strategy and Business Development leadership; 8. Drives continuous improvement, staying ahead of market trends and identifying opportunities for growth, providing relevant updates to Commercial Strategy and Business Development leadership for effectively adapting commercial strategies and evaluating business development opportunities.GENERAL SKILLS Collaboration & PartnershipCommunication & ImpactProblem Solving & Decision MakingLeading PeoplePlanning & Managing PrioritiesBig Picture & VisionCustomer OrientationTECHNICAL COMPETENCIES Sales & Commercial Strategy - Full Knowledge & ApplicationPricing Strategy & Management - Intermediate Knowledge & ApplicationSales Analysis & Forecasting - Foundational KnowledgeDemand Planning - Foundational KnowledgeCommercial Planning & Budgeting - Full Knowledge & ApplicationProspect Development & Qualification - Intermediate Knowledge & ApplicationSales Negotiation & Closing - Intermediate Knowledge & ApplicationFostering Client Relationship - Intermediate Knowledge & ApplicationSales Partnerships & Alliances Management - Intermediate Knowledge & ApplicationContract Management - Foundational KnowledgeSales Processes & Technologies Improvement - Foundational KnowledgeSales Training & Coaching - Foundational KnowledgeCategory Management - Foundational KnowledgeTrade Marketing & Channel Activation - Intermediate Knowledge & ApplicationShopper Marketing - Foundational KnowledgeMerchandising - Foundational KnowledgeSales Technologies & Tools - Foundational KnowledgeSales Metrics & Analytics - Intermediate Knowledge & ApplicationBUDGET / PEOPLE RESONSIBILITIES BUDGET RESPONSIBILITYPEOPLE RESPONSIBILITY