Head of Digital Marketing

As the Head of Digital Marketing, you will play a pivotal role in Faceland’s rapid international expansion. You are responsible for professionalising and scaling our digital marketing efforts across all our markets (NL, BE, DE, CH, IT), improving online performance end-to-end, and contributing directly to our growth targets. In this role, you operate as a strategic sparring partner for the CMO, interact independently with the Executive Committee and our Private Equity partner, and help shape the future of our marketing organisation.

• Lead and professionalise Faceland’s digital marketing across all active markets (NL, BE, DE, CH, IT).
• Improve ROAS across online channels by setting up the right data intelligence, dashboards, KPIs and optimisation cycles.
• Manage relationships with key online advertising platforms and digital partners.
• Improve website performance by strengthening UEx, site structure and the full digital customer journey.
• Enhance SEO performance across all search channels (technical, on-page, off-page).
• Develop, manage and scale digital acquisition campaigns (SEA, paid social, display, retargeting).
• Build and continuously refine a strong performance marketing framework.
• Help shape and develop the marketing team, supporting their growth, structure and professionalism.
• Collaborate with local and cross functional teams to support consistent operational excellence.
• Interact independently with the executive team and the Private Equity partner to report on performance, opportunities and risks.
• Act as a key sparring partner for the CMO and translate business priorities into digital impact.

• Competitive, market-conform salary that reflects the senior and international scope of the role;
• A position for 40 hours per week;
• 30 vacation days based on a full-time employment contract;
• The employer contributes 5% to the pension provision; this means you receive 5% on top of your gross salary;
• Employee discount on treatments;
• A dynamic, international work environment within a fast-growing organization;
• Plenty of freedom to initiate and implement your own projects and improvement initiatives;
• Working together with colleagues who are just as ambitious as you.

• Experience: 8+ years of experience in e-commerce or digital marketing
• Education Level: Bachelor's degree required
• Languages: Fluent in English; proficiency in German is an advantage

At Faceland, our mission is crystal clear: “everywhere for everyone.” We believe that everyone, everywhere, deserves access to first-class injectables. With more than 60 clinics across the Netherlands, Belgium, Germany, Switzerland, and Italy, we are growing rapidly, and we’re looking for people who want to grow with us.

With this mindset, every Facelander helps us bring our mission to life:

1. We take ownership: Taking responsibility for tasks, outcomes, and quality of work.
2. We are decisive: Making sound, timely, and well-informed choices within the scope of the role.
3. We set goals: Establishing clear, achievable objectives and delivering results accordingly.
4. We communicate clearly: Sharing information effectively and building understanding with colleagues, customers, and stakeholders.
5. We build strong connections: Building collaborative relationships and contributing to a positive team and organizational culture.
6. We embrace change: Adapting to change, supporting new initiatives, and helping others navigate transitions.

Do you recognize yourself in the Head of Expansion and Facilities role and are you ready for a new challenge in a fast-growing company?

Then apply now! Send us your CV with a photo.

Please note: applications submitted incomplete unfortunately cannot be considered.