Job Title Head of Demand Generation, Amadeus Cytric Boost the engine that powers growth. At Amadeus Cytric, we are redefining corporate Travel & Expense management by delivering effortless, unified workflows through our AI-driven, end-to-end platform. We streamline every stage of travel and expense, empowering organisations with greater efficiency, transparency, and control. As our Head of Demand Generation, you will lead on translating business priorities, market data and customer insights into integrated and compelling campaigns that drive pipeline and ultimately revenue growth. You will own the full funnel—from audience strategy and campaign orchestration to performance analytics and pipeline acceleration—and will work closely with Sales, Regional, Product and Partner Marketing, and Lead Development to convert intent into customer wins. What you’ll do · Campaign Strategy & Execution: Develop and execute the global demand generation and campaign strategy for Amadeus Cytric, translating business priorities, market data, and customer insights into compelling, integrated campaigns. · Impactful Lead Journeys: Orchestrate end-to-end campaign processes, leveraging AI, predictive insights, and automation to design, deliver, and continuously enhance multi-channel (digital, social, experiential, and owned) programmes that move prospects through the funnel from lead to customer. · Cross-Functional Collaboration: Work closely with Amadeus Cytric Sales, Regional, Partner and Product Marketing, and Revenue Operations teams, as well as wider Central and Field Marketing stakeholders, to ensure cohesive planning, unified execution, and alignment with business priorities. · Innovation & Future Orientation: Champion the use of innovation and emerging technologies—including AI—to transform campaign conception, delivery, and measurement, ensuring strategies anticipate audience needs, tech trends, and market opportunities. · Team Leadership: Lead, coach, and develop a high-performing, multidisciplinary team—including creative designers, digital strategists, and campaign specialists—setting clear goals, operating rhythms, and fostering a culture of creativity, accountability, and inclusion. · Operational Excellence: Refine and optimise the operating model for creative, content, and campaign delivery, ensuring efficient prioritisation, intake, and execution. Build and manage relationships with external partners and agencies to extend capacity and capability as needed. · Performance Analytics & Optimisation: Champion a data-driven culture by implementing dashboards, diagnostics, and experimentation frameworks. Partner with Marketing Operations to forecast, measure, and optimise campaign contribution to pipeline coverage, conversion ratios, and revenue growth. · Global & Local Alignment: Ensure campaigns are globally aligned yet locally relevant, empowering Regional Marketing with dynamic, data-led guidance and assets. Immediate impact you’ll make (first 6–12 months) · Lift pipeline coverage across priority markets; improve conversion ratios and time-to-handover · Design and launch integrated campaigns each quarter with persona-specific offers and relevant content in alignment with sales priorities · Refresh the lead qualification motion with Lead Development and Sales, including fast-track paths for high-intent leads What you bring · Extensive experience (15+ years) in B2B demand generation and marketing leadership for complex SaaS, enterprise, or technology solutions, including at least 5 years managing high-performing teams within global organisations. · Demonstrated ability to design and deliver integrated, digital-first campaigns across various formats (1:1, 1:few, 1:many), leveraging paid digital channels, content strategy, and lead lifecycle management (including nurture, field, event, and lead development initiatives) to achieve measurable business outcomes. · Deep fluency with modern MarTech and CRM platforms, with a strong analytical approach to pipeline management and revenue optimisation. · Boundless curiosity, executive presence, and a visionary, performance-driven mindset, with outstanding communication skills, a passion for impact, and a strategic understanding of AI and digital innovation in campaign strategy. Diversity & Inclusion Amadeus aspires to be a leader in Diversity, Equity and Inclusion in the tech industry, enabling every employee to reach their full potential by fostering a culture of belonging and fair treatment, attracting the best talent from all backgrounds, and as a role model for an inclusive employee experience. Amadeus is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability or any other characteristics protected by law. We are Amadeus and we make travel work better for everyone, everywhere. As part of our global team of 20,000+ passionate team members across 100+ locations, you’ll join a community united by a love for travel and technology. We’re not just shaping the future of travel; we’re using it as a force for good, enriching lives and supporting our planet. Here, you’ll be free to innovate and grow with driven colleagues. Join us on a journey where you will help us bring the world closer!