Ovom Care is redefining what fertility care looks and feels like.
We’re a fast-growing healthtech startup combining:
???? AI-powered fertility decision-making
???? Our own high-end clinics (starting with our flagship in Portugal)
???? A radically better patient experience
We’re on a mission to build Europe’s first iconic fertility brand — combining science, emotion, and storytelling to make reproductive care more human, hopeful, and accessible.
Now, we need someone to own and grow our voice online — and turn followers into fans, and fans into patients.
As our freelance social media manager & content creator, you’ll be the guardian of our voice and vibe across platforms. You will:
Create short-form video content for Instagram & TikTok (Reels, behind-the-scenes, founder content, patient stories, trends, etc.)
Write captions, plan content calendars, and manage posting schedules
Grow engagement, followers, and community across channels (IG, TikTok, LinkedIn)
Track performance and feed insights back into content strategy
Collaborate with our marketing team to keep things consistent but fresh
We want content that’s emotionally resonant, educational, and subtly persuasive — not generic “healthcare posts.”
You’re a creator at heart with a talent for aesthetics. The skill to translate a brand into powerful, high-converting content.
You likely have:
Proven experience running and growing Instagram and/or TikTok accounts (personal, client, or brand) + 50k followers
A sense of aesthetics, tone, and emotional storytelling — especially for health, wellness, or premium lifestyle
Strong video editing skills (Reels/TikTok style), and an eye for viral formats
Passion for psychological hacks in marketing
Ability to work independently, spot trends, and move fast
Portuguese native speaker, English professional level
Bonus: You’ve worked in healthcare, femtech, fertility, or emotional service brands
You know how to turn feelings into content, and content into trust.
A freelance remote role with creative freedom.
Access to beautiful clinic spaces, 30u30 founders, patient stories, and cutting-edge tech to bring to life
The opportunity to shape the voice of a brand that matters