Field Marketing Manager (UK)

🚛 About Qargo Qargo is a cloud-based (SaaS) Transport Management Platform. We’re a scale-up based in London and Ghent (Belgium), rapidly expanding across Europe. The platform is an all-in-one system handling everything from initial order entry to final invoicing. It optimises planning and has a built-in AI feature that automates lengthy manual tasks. Qargo is designed to help modern logistics operations run more efficiently while increasing profitability and sustainability. We’re looking for a Demand Generation/Campaign Manager/Field Marketing Manager to join our team in the UK (London or Midlands – hybrid) to drive demand in the UK market. If you’re looking to work in an international company in a role that offers autonomy, ownership, and impact, this is the role for you! 🔑 Key Responsibilities 🎯 Campaign Creation Define UK campaign strategy by region and vertical (e.g. general haulage, container transport) to support revenue targets Plan, launch, and optimise inbound campaigns (email, digital ads, content, direct mail) Build outbound programs: account lists by vertical, direct mail, account-based email sequences Create email & nurture flows in Cognism and HubSpot (segmentation, workflows) Run “ABM-lite” programs for high-priority prospects (we’re a scale-up – no sophisticated ABM tech) Collaborate with content manager on e-books, case studies, infographics, decks, landing pages, and webinars Support the events team to maximise ROI from UK events and webinars Tools you’ll use: HubSpot (campaigns, email, nurturing, reporting) Cognism (lead generation and segmentation), Canva (edit and adapt visual assets), Livestorm (or similar, to run webinars). 🤝 Partnership & Association Marketing Build relationships with integration partners (e.g. Samsara, Platform Science) to deliver joint campaigns and events Increase Qargo’s exposure within transport & logistics associations 🚚 Customer Marketing Partner with Customer Success and Account Management to deliver programs that drive retention and advocacy Support the team to capture and repurpose UK customer stories, insights, and case studies to fuel campaigns and strengthen messaging 🧩 General Build a tight partnership with sales: align goals, share feedback, and continuously improve Track, analyse, and report key metrics (leads, conversion, pipeline, ROI) in HubSpot Share best practices in B2B demand gen Collaborate and support the wider marketing team on brand, social, and SEO Clearly measure and communicate marketing’s pipeline contribution in the UK & IE ✅ Skills & Experience 3+ years in B2B demand generation, campaign, or field marketing Strong track record managing digital: paid search (we use small agency to support on search campaigns), email, paid social Hands-on HubSpot experience (campaigns, workflows, automation) Excellent written, visual, and verbal communication skills Ability to translate technical/logistics topics into compelling messaging Analytical mindset: comfortable with metrics, dashboards, and attribution Scale-up mentality: self-motivated, adaptable, able to own projects end-to-end Strong cross-functional collaborator (sales, customer success, partnerships) Able to juggle multiple campaigns and priorities in a fast-paced environment Logistics/transport experience is a strong plus