Email Strategist I

Job Title: Email Strategist

Department: Marketing

Reports To: Digital Director

Position Type: Full-time

Position Classification: Non-Exempt

Supervisor Responsibility: This position has no supervisory responsibilities.

Job Description

The Email Strategist is responsible for creating and managing email campaigns and flows, defining target audiences or segments, track and reacting to custom analytics in an effort to drive positive ROI. Objectives also include the research and implementation of unique strategies within but not limited to Klaviyo (or other ESP) campaigns and flows.

Job Duties

• Plan and implement event based triggers using appropriate logic for email and sms flows
• Identify and implement opportunities to increase revenue through up-sells and post purchase flows
• Manage website data parsed within Klaviyo
• Maintain Klaviyo weekly health metrics
• Consistently report on KPIs to marketing teams
• Integrate flow segments with FB Ad Manager
• Word cross departmentally with paid advertising to leverage email and sms audiences
• Optimize on-going SMS campaigns

Knowledge, Skills, and Abilities

• Communication Proficient
• Organization Skills
• Customer Focus
• Follows Processes
• Take Direction
• Develop Standards/Checklist
• Time Management Skills
  
  

Minimum Requirements

Education

• High School Graduate or General Education Degree

Experience

• At least 1 year of Email Marketing experience, required
• Experience in utilizing an industry-standard ESP such as MailChimp, Klaviyo, & Salesforce Marketing Cloud, required
• At least 1 year of prior marketing experience, preferred
• At least 1 year of marketing analytics experience, preferred
• Google Analytics Certificate, a plus

Position Type/Expected Hours of Work

This is a full-time position, Monday through Friday.

Expectations

This position is onsite: Wrightstown, WI

Track your hours both honestly and accurately

Physical Demands
The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully.

Other Duties
Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

SD Wheel is an Equal Opportunity Employer and does not make employment decisions on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other characteristics protected by law.