Digital Marketing Advertising Executive

At WhyteMatter Staffing Solutions, we partner with forward-thinking organisations to connect them with outstanding talent. We work closely with each client to understand their goals, culture and challenges — ensuring every placement supports long-term success. We are delighted to be recruiting on behalf of one of our clients for a talented Digital Marketing Advertising Specialist to join their growing team. Job Role We’re seeking a Marketing Co-ordinator who can build and maintain brand presence while delivering effective paid digital campaigns. This role blends creativity with commercial focus — ensuring our client communicates clearly, credibly and impactfully with senior and board-level decision-makers. Working cross-functionally, you’ll help translate strategic goals into engaging content, smart campaigns and measurable results. You’ll manage and optimise paid digital activity across key platforms and support both internal brand communications and client-facing delivery. The role will have an approximate 60:40 split between internal company communications/marketing and client campaign delivery. Key Responsibilities • Build and maintain the organisation’s brand presence across multiple channels, creating campaigns that engage senior and board-level audiences. • Deliver and optimise digital marketing activity for selected clients, ensuring campaigns are effective, targeted and measurable. • Bring a strong evidence-based view of customer priorities to guide all content and campaign development. • Facilitate communication and briefing across internal teams to ensure consistent and aligned brand activity. • Develop engaging content ideas for social media, email, website pages and event materials. • Co-ordinate with internal teams to develop and deliver effective marketing strategies for multiple clients. • Analyse and identify opportunities to optimise paid digital marketing campaigns and manage spend within allocated budgets. • Track and report on key performance metrics including website traffic, engagement, lead generation, goal completions and ROI. • Prepare and present insightful performance reports on both company and client campaigns. • Build and manage paid campaigns across Meta, LinkedIn and Google. Essential Experience • 4+ years’ experience in a marketing or communications role. • 3+ years managing paid activity across Meta and LinkedIn. • Proven ability to translate customer insight into effective marketing activity. • Strong project management skills with the ability to prioritise and manage multiple deadlines. • Excellent communication skills with experience briefing and managing internal teams. • Experience managing marketing campaigns across digital channels. • Proficiency with GA4, Meta Business Suite and LinkedIn advertising tools. • Experience using AI tools to support research and content creation. • A creative thinker with a commercial mindset focused on measurable outcomes. Desirable Experience • Agency experience. • Experience setting up and managing PPC campaigns.