Demand Generation Manager

Role Overview As the Demand Generation Manager, you will lead the strategy, coordination, and delivery of multi-channel marketing campaigns across the organisation. Working alongside colleagues in marketing, sales, product, and customer success, you will play a key role in generating revenue and supporting business growth. Key Responsibilities - Increase lead generation and MQA (Marketing Qualified Account) volume by executing integrated global campaigns using both digital and field initiatives. - Run global advertising programs and collaborate with regional campaign managers to ensure alignment with wider campaign activity. - Oversee and enhance the use of our ABM platform, working with regional campaign managers and marketing operations to leverage intent data, buyer signals, and display advertising. - Create and manage lead-nurture email workflows to move prospects through the funnel. - Partner with internal teams to develop and optimise digital advertising content (including LinkedIn and display ads) to engage targeted audiences. - Implement marketing strategies aimed at accelerating pipeline progression and converting prospects into customers. - Act as a representative within relevant agencies, industry groups, and associations. - Track, analyse, and report on campaign performance to measure impact and effectiveness. About You - Experienced in leading customer acquisition initiatives. - Skilled in planning and delivering end-to-end marketing campaigns. - Demonstrated ability to drive ROI through optimisation of large-scale marketing efforts. - Strong project manager with the ability to manage multiple priorities simultaneously. - Excellent communicator in both written and verbal formats, able to collaborate in person or remotely. - 5+ years in a marketing role — SaaS experience is a plus. - Degree in marketing, business, or related discipline, or equivalent experience.