As CRM Manager you’ll help take our customer engagement to the next level at Medivet Group, lining into the Senior CRM & Client Data Manager, within the Growth Team, delivering a smarter, data driven and more impactful CRM programme. This role is all about helping shape and activate the customer lifecycle – from first visit to loyal advocate – across email, SMS and direct mail. You’ll bring deep experience in CRM strategy and execution and be confident supporting everything from always-on triggers and reactivation journeys to hands-on build and delivery. You’ll ensure there’s a clear and prioritised roadmap that drives performance across campaign, always on and partner CRM campaigns to support business goals and keep the client/ customer at the centre of every touchpoint. What You’ll Do Deliver CRM campaigns across Email, SMS and Direct Mail—ensuring accurate targeting, compelling creative and timely delivery. Own the day-to-day planning and execution of our lifecycle journeys (onboarding, lapsed, reactivation), delivering automated programmes that improve engagement and repeat visits. Own the CRM delivery roadmap—balancing always-on programmes, BAU campaigns and project-led innovations that support clinic and business growth. Manage a CRM Executive—providing clear direction, prioritisation and feedback to support delivery and skill development. Monitor daily core CRM metrics (open/click rates, unsubscribes, bounce rates, conversions, reactivations and revenue) and use insights to drive campaign optimisation. Collaborate across Digital, Local Marketing, Campaigns and IT to ensure CRM activity is integrated and aligned with broader plans. What You’ll Bring Proven experience in a CRM, retention or lifecycle marketing role, ideally within a B2C, multi-channel environment. Hands-on experience with Microsoft Dynamics CRM – including campaign setup, automation, segmentation, and reporting. Proficiency in GA4 – with the ability to analyse and communicate CRM performance across engagement and commercial KPIs. Confident working with large-scale customer datasets and collaborating closely with data teams. A commercial mindset – you understand and can demonstrate how CRM drives business outcomes like frequency, revenue and loyalty. Exposure to martech vendor evaluations or migrations would be a big plus. A natural collaborator – comfortable working with cross-functional teams across Growth, Data, Digital, Campaigns, Brand and Local Marketing. Why Medivet Joining Medivet means becoming part of a nationwide community that puts care at the heart of everything we do. You'll work with a collaborative, people-first team where your expertise will be valued and your work will make a genuine impact on the lives of our colleagues and the animals they care for. Medivet is a family of passionate, supportive and thoughtful veterinary professionals. We work as one team to support each other, grow the business, and make sure every pet receives the very best care. Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match. At Medivet we’re proud that we’ve been able to achieve steady growth without losing the family feel of the company, and we’re always looking for like-minded people to join us. You’ll be joining at a time when Medivet is growing, and you’ll be able to make a real impact on how the business is shaped for the future.