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Channel Executive

SailGP
Full-time
On-site
Royal Borough of Kensington and Chelsea

About SailGP: The Rolex SailGP Championship is the most exciting racing on water, where anything can happen in short, adrenaline-fueled battles between national teams at iconic stadium destinations worldwide. Top athletes fly in identical high-tech F50 catamarans faster than the wind, at speeds approaching 60mph. Founded in 2018, SailGP is one of the world’s fastest-growing sports and entertainment properties, now in its fifth season. SailGP also races for a better future, championing a world powered by nature. In 2020, SailGP set a new standard as the first climate positive sports and entertainment property and began delivering actions and innovations that advance the global adoption of clean energy. Underpinning the organization’s purpose-driven agenda is a diversification of the league, with the goal of immediately progressing gender equity and inclusivity. SailGP is a global organization with defined values that shape the culture of its team – deliver quality, break boundaries, make an impact, stand together and strike a balance. Summary: Reporting into the Social Lead, this role will help to execute SailGP’s organic social strategy across TikTok as well as leading on day-to-day delivery of this strategy. Working closely with the Content team and other internal stakeholders, you’ll be required to ideate, plan, and publish social-first content that aligns with the league’s growth goals and resonates with fans. Key Responsibilities: Support the Social Lead in developing and executing a comprehensive publishing strategy aligned with the league’s overarching growth strategy. Build content programming and brief content ideas to internal design and videos teams, creating mobile-first social media assets using templates and digital tools as needed. Contribute to world-class coverage of SailGP race weekends, including on-site work in London area and occasional travel to events. Develop and maintain a deep understanding of platform analytics to understand what is working and what is not, surfacing these insights to the team on a regular basis. Become a subject matter expert on your platform – platform updates, new features, platform-specific trends and best practices, keeping the wider social and content teams informed. Assist in the development of a content calendar and distribution schedule to ensure consistent and engaging content across TikTok. Support community growth on TikTok through community management and proactive fan engagement. Keep up to date with general social media best practices, trends, tools, and technologies. Help cultivate and maintain platform relationships with platform partners Product and/or project ownership as needed Key Expectations: Lives SailGP's values and contributes to a positive culture. Inclusive team player, championing an environment where diversity is valued. Keen to have ownership over certain processes, areas or procedures taking responsibility for the outcome. Comprehends how their decisions may impact SailGP both from an operational and financial perspective in line with Better Sport, Better Planet. Draws upon their internal network to support with the delivery of projects or operations, initiating conversations and building connections. Aware of the importance and urgency of tasks as a part of SailGP's operations and can effectively prioritise these areas. Identifies and acts upon lateral opportunities to develop and learn. Proactively makes ideas, suggestions, and solutions to challenges as well as proposing implementation. About You: A confident, creative and collaborative team player with a passion for sports Numbers and results oriented, motivated to meet and exceed targets Enthusiasm, energy and determination to achieve results In-depth knowledge of social media platforms, trends and best practices a plus; baseline knowledge with an appetite to upskill a must Strong project management and organizational skills, with the ability to juggle multiple projects and tasks simultaneously without compromising quality Proven ability to brief internal design and video teams effectively, ensuring high-quality social content that meets brand standards. Technically proficient – able to learn new tools and platforms quickly Comfortable operating in a dynamic, fast-paced environment Proactive with strong attention to detail Location: SailGP HQ in London, United Kingdom

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