Category Marketing & Fundraising Specialist – Other Giving & Growth

The Position

At World Vision we’re on an exciting journey to grow our Other Giving categories. Working with the Category Marketing Manager, this role is integral in leading the end-to-end lifecycle of the core products such as Child Rescue, Australia First Nations, Gift Catalogue, Emergency Appeals, General giving, Tax appeals, Gift in Wills as well as any new other giving products, including the product’s design and features, pricing, supporter experience, and fulfilment for donors.

You will assist in the growth of these products and ensure that the Other Giving products remain compelling, impactful, and sustainable for supporters through collaboration across teams and channels, driving both existing supporter retention and identifying new and innovative ways to acquire new donors.

Responsibilities

• Design and execute the end-to-end marketing strategy for the Growth and other giving category and products to drive sustainable growth and manage donor retention and experience
• Support category performance reviews, reporting on KPIs, market trends, and audience insights to drive data-informed decision-making
• Collaborate with the Insights & Analytics team to identify opportunities within the supporter base to deepen supporter relationships, improve supporter metrics, and deliver in line with field commitments
• Develop key fundraising strategy to meet financial and non-financial targets that deliver on the wider WVA business strategy and engagement objectives
• Supporter Journey Management: Develop and refine tailored supporter journeys to maximize engagement, retention, and acquisition efforts across multiple channels and digital ecosystem
• Oversee the effective and efficient fulfilment of communications and updates and/or commitments to donors, ensuring consistent and timely communication that reinforces the impact of their support
• Continuously assess and improve processes related to donor content and operational workflows, ensuring efficiency and scalability
• Ensure donor communications and operations are grounded in a strong understanding of field realities, reflecting the impact of sponsorship on children and communities
• Partner with wider marketing, operations, channels, fundraising, digital, and field teams to understand channel requirements and ensure consistent messaging and experiences

Who we’re looking for 

We are looking for someone with demonstrated experience managing products through all stages of their lifecycle, from ideation to execution.

You will have:

• Proven experience in fundraising marketing, product management, or a related role
• Strong communication and interpersonal skills
• The ability to work collaboratively with cross-functional teams
• Proficiency in lifecycle marketing including CRM systems and data analysis
• Strong background in content design and storytelling, with a focus on supporter engagement
• Experience overseeing operational fulfilment processes to ensure donor commitments are met with excellence
• Ability to interpret data, identify trends, and apply insights to improve product performance
• Bachelor’s degree in marketing, Communications, Nonprofit Management, or a related field

The selection process 

For your information, the interviews may start immediately, and the role may be filled before the closing date.

We embrace diversity, employing people from a variety of cultural and religious backgrounds. We take our Safeguarding responsibilities seriously and we are committed to providing an environment that is safe for children. Our stringent recruitment procedures make sure the safest and most suitable people work with the children in our programs. All successful candidates will undergo all required pre-employment checks which is inclusive of a criminal record check. We provide our staff and volunteers with ongoing supervision, support, and training in their work with vulnerable children and their families.  World Vision Australia participates in the Inter-Agency Scheme for the Disclosure of Safeguarding-related Misconduct in Recruitment Process within the Humanitarian and Development Sector. 

Who we are

World Vision is a Christian organisation that empowers everyday Australians to create meaningful change for children through relief, development and advocacy work. 

We offer great benefits such as salary packaging, birthday leave, flexible working arrangements, free on-site parking and an onsite café for our employees.

For more information on World Vision and the work we do, please visit our website: https://www.worldvision.com.au/about-us