CATEGORY MANAGER - NEW BEAUTY CATEGORIES & B2B About the role: Identify and validate opportunities to expand Dyson’s beauty portfolio, from market sizing and trends to competitor analysis. Develop launch and activation plans for new beauty categories—collaborating with local and global teams to tailor for GB&I. Manage forecasting, demand planning, and performance tracking for all new category entries. Drive cross-functional execution, ensuring that new innovations reach professional and end users effectively. Develop and execute the B2B product marketing strategy for beauty, targeting salons, stylists, and professional partners. Lead the planning and delivery of professional trade events (e.g. Salon International, Haircon): set objectives, manage budgets, oversee activations, and measure outcomes. Own business forecasting and trading plans collaborating with Global, Finance, Sales, and Supply Chain. Monitor results against KPIs and prepare clear performance reviews with actionable recommendations. Identify risks and opportunities, proposing corrective actions as needed. Plan and deliver impactful appearances at industry events, blending commercial goals with experiential activations. Engage industry leaders, ambassadors, and partners to create standout Dyson experiences and demonstrations. Capture event learnings to optimise future strategy. About you: Proven experience in launching new innovation or categories to the market within the beauty, professional, or consumer goods sectors. Experience working with B2B channels, preferably with salons, distributors, or other professional environments. Track record of leading product launches, including innovation and go-to-market execution. Strong commercial skills with experience owning forecasting, P&L, business cases, and performance analysis. Demonstrated success activating brands at major industry events or trade shows. Strategic thinking: Able to develop long-term category plans and translate insights into action. Project management: Skilled at leading cross-functional teams and managing complex launch timelines. Analytical capability: Confident using data to drive decisions—forecasting, sales, market trends. Relationship building: Excellent communication and stakeholder management, particularly with B2B partners and professional users. Creativity: Generates fresh go-to-market ideas and compelling, on-brand activation strategies. Presentation skills: Clear, persuasive communication for both internal and external audiences. Adaptability: Thrives under change, quickly adjusts plans in a fast-moving category. #LI-AC1 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.