Soil Capital is on a mission to regenerate over 10 million hectares of land by 2030, addressing our environmental and food security challenges through regenerative and low-carbon agriculture. As a leading expert in this field, we have developed the first payment for ecosystem services program for farmers in Europe. Through our certified programme and our platform, Soil Capital leads the food and ag sector transformation by engaging with blue chip organisations who seek to deliver on their environmental commitments and build supply chain resilience. These business purchase regenerative units, acting as an incentive for farmers to measure and earning improve their agricultural practices. Our technology supports farmers by allowing them to efficiently and accurately measure farming practices, as well as the GHG balance of their farm which we then audit and certify to generate certificates. This helps farmers understand the levers to accelerate their adoption of regenerative practices. In the past ten years, Soil Capital has established as a thought leader and a driver of change at scale in France, the U.K. and Belgium. Pursuing its ambitious growth trajectory, it is now expanding geographical and product scopes. Interesting to learn more about our history? You can watch the video of Chuck & Nico, our co-founders, here. Role Purpose As Agriculture Communication Specialist, you will be responsible for developing and executing a comprehensive communication strategy throughout the farmer journey (recruitment, engagement and retention). You will lead the farmer communication strategy and our retention efforts. You will align efforts with the sales team and the agronomy team to ensure coherence in our communications to farmers, how we scale farmer participation while maintaining trusted and local relationships. Key Responsibilities 1. Communication strategy Define and own the farmer communication strategy, aligned with business goals and farmer recruitment and renewal objectives per territory (UK, FR, BE). Position Soil Capital’s programme credibly to different farmer personas in different geographies. Foster cross-functional farmer communication with all teams involved in the farmer’s journey (especially sales, agronomic, product teams). 2. Retention Manage and own the farmer communication throughout their Soil Capital journey : renewal, data input, audit, results, payments. Foster cross-functional farmer communication with all teams involved in the farmer’s journey (especially sales, agronomic and product teams). Contribute to the renewal strategy alongside the sales team to maximize retention 3. Engagement Ensure the delivery of compelling storytelling, educational content, and event presence. Oversee the management of our own farmers networking community (publication roadmap, cross-team organisation for content creation, group animation) 4. Farmer Acquisition Oversee campaign development (online/offline) to drive Marketing Qualified Leads (MQLs) Optimize the referral program, partnerships with partners/influencers, and local events Establish KPIs and systems to monitor channel conversion rates and campaign ROI 5. Communication & Events Organise farmers webinars with farmers in the programme Refine and streamline marketing processes for farmer communications (email, SMS, WhatsApp etc) Supervise content planning, performance dashboards, HubSpot workflows, and CRM hygiene Coordinate farmer events with sales/agro teams 6. Cross-team Alignment with Sales, Product, Agronomy and Impact teams Work closely with the Sales team to co-develop sales enablement tools. Collaborate with the teams to gather farmer feedback and enhance messaging across the customer journey. Drive thought leadership and insights that support trust-building and community creation. Your profile Required Experience 3-5 years in communication with a strong emphasis on agriculture. Master’s degree in Communications, Marketing, Business Administration, or a related field. Desired Skills Deep understanding of farmer mindset and trust-building in agriculture Knowledge of sustainability-focused business Proficiency with CRM platforms (HubSpot preferred) and performance tracking. Data-driven working with KPIs to guide priorities and measure success. Project management and cross-functional coordination skills. Fluent in English and French. What We Offer At Soil Capital, we are committed to building a sustainable and regenerative food system, with farmers at the heart of this mission. By joining us, you’ll have the opportunity to grow your career in a mission-driven company, surrounded by passionate colleagues. Here’s what we offer: Flexible holidays policy: Take the holidays you need, while coordinating with your team and respecting the demands of your role. Health insurance with Alan for you and your family. Reimbursement if you come to the office by public transport. Team incentive bonus: Based on your total salary package. Flexible remote work: You can work remotely 2 days per week, with flexibility, provided you coordinate with your colleagues. Company events and travels: Join quarterly company events and visit our offices in Louvain-la-Neuve (HQ, Belgium) and London (UK). Soil Capital is an equal opportunity employer. We encourage applications from all candidates who meet the job requirements, regardless of their race, colour, religion, sex, sexual orientation, age, or disability. Our recruitment process In order to find the perfect match, we have set up a comprehensive hiring process to give you the opportunity to get to know all the key contributors to the role. Please have in mind that applications are open until the 28th of November. Between each step, you'll always receive feedback: People interview (30 min) with Charlotte, Talent Acquisition Specialist, to get to know you more Hiring lead interview (45 min) with Max (Head of Agronomy) to go much more in depth into the role Technical interview (1 hour) with Maud (Head of Marketing & Communication) and someone from the farmer facing team to evaluate the technical aspects - you will receive more details during the interviews Last interview (15 min) with one of our C-levels Be part of a supportive, dynamic team that celebrates successes together and works toward a shared mission of transforming the future of agriculture!