Senior Product Manager (Notifications and Lifecycle)

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support. Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact. With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life. We are looking for a strategic product leader to lead the strategy and execution of how we communicate with our users. You will drive long-term retention, activation, and reactivation, build the CRM product roadmap, and implement scalable systems that directly impact key user and business metrics. You’ll work cross-functionally with Engineering, Marketing, Data Science, and Core Product teams to deliver the best experience to our users. This is a highly visible, systems-oriented role that combines product craft, platform thinking, a data-driven approach, and user empathy. Key Responsibilities: Own the end-to-end Notifications strategy, including push, Live Activity and in-app messaging. Balance retention uplift, irritation, and churn risk through evidence-based decision-making; Work with product teams across Simple to define the CRM journey according to existing and new product flows; Own the experimentation framework: hypothesis design, prioritization, segmentation, and implementation; Collaborate with engineering, design, analytics, and QA to deliver product changes and CRM-driven experiences; Ensure alignment and consistency across CRM touchpoints and product surfaces; Drive deep analysis of user behavior, AHA moments, and retention levers; track and improve key metrics; Develop scalable CRM frameworks covering frequency, timing restrictions, cross-funnel logic, and personalization; Develop requirements for analytics for operational monitoring as well as experimentation metrics; Ensure CRM quality via structured QA, localization workflows, and production monitoring. What we are looking for: Proven experience as a Lead PM, Senior PM, or CRM Lead in B2C Mobile Products; Strong understanding of retention mechanics, activation funnels, and behavioral nudges; Experience in growing at-scale consumer products and understanding growth via improved user experiences; Experience with messaging technologies (e.g. push notifications, Live Activity, email systems or in-app messaging); Strong technical fluency; able to work closely with engineering: provide requirements and set up processes; Proven ability to define strategy, manage roadmaps, and execute cross-functional projects; Strong analytical skills; comfortable with dashboards, A/B testing, and data-driven decisions. Experience with AI tools in work operations. Nice to Have: Experience in health, fitness, or wellness products; Experience building behavioral segmentation or user-state machines; Hands-on experience with Braze or similar platforms; What We Offer: A senior role with real influence over product growth; Autonomy in decision-making and experimentation; A strong cross-functional team and a data-driven culture; Room to innovate, systematize, scale, and leave a mark. Perks and Benefits: Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product; A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options; In-office, remote and hybrid work opportunities; The equipment whatever you need to be happy and productive; A premium SIMPLE subscription; 21 days annual leave, plus bank holidays (those observed where you live); Flexible hours. We focus on your results, not how long you spend at your desk.