Regional Pet Owner Engagement Manager (F/M/X)

Job Description: Regional Pet Owner Engagement Manager (F/M/X) Royal Canin, Sales & Marketing Department Location: Aimargues near Montpellier, France Permanent Contract ***on-site job*** Are you a social media expert with a passion for pets and community building? Join us in shaping the future of pet owner engagement across more than 100 markets in Asia, Middle East, Eurasia, Africa, and Latin America. This is your opportunity to lead Advocacy Marketing and Loyalty programs powered by first-party pet owner data. What are we looking for? 2–5 years of experience in Brand Advocacy and Loyalty Marketing roles, ideally in multi-market or regional contexts. Languages: English mandatory; Spanish and/or Portuguese appreciated. Familiarity with Rapid Growth Markets is a plus. Social media affluent & highly experienced in both strategizing & executing influencer marketing campaigns Strong understanding of CRM platforms and loyalty program development. Ability to support local markets and manage global stakeholder relationships without direct authority. Excellent standalone skills for business strategy development and execution. Willingness to travel up to 20% of the time. What will be your key responsibilities? Co-create Advocacy Marketing strategy with global and regional teams; develop frameworks and guidelines for influencer selection, content standards, and event amplification. Establish regional playbooks, codify learnings, and manage communities. Define KPIs, measure engagement and ROI, and connect loyalty programs to community engagement for impact analysis. Advise markets on Royal Canin Loyalty Programs, ensure tech compatibility, and optimize CRM and marketing automation. Partner with global and market teams on Global Digital Platform workstreams, tech solutions, and advocacy integration into regional roll-out plans. What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus. Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.