Performance Marketer

🎯 Our mission? To increase accessibility to prescription medications and improve health outcomes by providing a seamless, technology-driven solution that empowers brands to integrate digital health services effortlessly. Evaro strives to build the online banking for UK healthcare. 🚀 Our journey Evaro was founded in 2018 by Dr Thuria Wenbar and Dr Oskar Wenbar after realising that 25% of A&E consultations and 40% of GP appointments focused on minor health conditions. Starting as an online service for e-Surgery and e-Pharmacy, Evaro has since expanded its offerings to support 13.5 million patients across NHS and private healthcare services in the UK. 🌱 Our values Put Patients First | Teamwork Makes It Work | Level Up | Embrace Innovation Join us as a Performance Marketer to accelerate customer acquisition, optimise paid media performance, and support our growth across digital channels. You will play a key role in driving ROI and supporting data-driven marketing initiatives across the business. You will report to the Marketing Manager and collaborate closely with the wider Marketing team. As a Performance Marketer at Evaro, you will: Plan, execute and optimise paid media campaigns across channels (especially Google) to drive customer acquisition and revenue growth Manage campaign optimisation to maximise ROI and hit key performance metrics (CPA, ROAS) Conduct A/B testing on ad copies, landing pages and audience segments to continuously improve campaign performance Monitor campaign metrics and competition performance to provide actionable insights to the Marketing Manager Collaborate with Data Analyst, designers and developer in the marketing team to improve funnel conversion rates About you Essential Skills, Experience & Qualifications: 3yr+ relevant experience in performance marketing campaigns such as Google Ads Strong analytical skills with proficiency in Google Analytics, campaign management platforms and Excel/Google Sheets Hands-on experience managing substantial media budgets (£100k+ monthly) and demonstrable track record of achieving performance targets Deep understanding of digital marketing metrics, attribution models and conversion funnel optimisation. Ability to work collaboratively with cross-functional teams including creative, clinical and data. Desirable Skills, Experience & Qualifications: Experience working with Meta Ads Manager, Bing, LinkedIn Campaign Manager, etc Familiarity with Google Tag Manager Experience scaling performance marketing programmes in high-growth environments 🤔 What you can expect Work in a fast-growing startup redefining healthcare through technology and data Collaborate with innovative clients and a passionate, forward-thinking team Take on high-impact projects that directly shape the future of digital healthcare Embrace innovation in a company centred on technology-driven solutions 🎁 Perks Competitive salary Pension scheme Opportunities for professional development and growth A modern office based just outside of Norwich Regular team building and events 💬 Our hiring process Online initial conversation with our Talent Partner (Kate) On-site Interview with the Hiring Manager On-site business case to connect with the team and experience the company culture Offer