Head of Marketing - Music & Events

Our clients are leading UK & European events company specialising in large-scale music and destination experiences. From sell-out club nights to multi-day festivals in iconic overseas locations. Independent, founder-led, and currently generating £3.5–4m in revenue, they’re entering a major scale-up phase with bold plans for the next few years. They’re now looking for a Head of Marketing to build the strategic and operational engine that takes them to the next level. The Role This is a defining leadership role where you’ll own the marketing strategy for the full events portfolio - particularly the 12-month campaigns for high-ticket destination experiences. You’ll bring structure, clarity and senior direction to a committed marketing function and directly manage two Marketing Managers (one creative/content-focused, one generalist). Your job is to elevate their work, sharpen processes, and create a unified, data-led approach that drives consistent, high-value ticket sales. It’s a hybrid role: part strategic leader, part hands-on operator. One day you’ll be setting direction with the senior team; the next you’ll be improving a CRM journey, reviewing paid creative, or troubleshooting a conversion drop-off. Your mission: turn huge audience passion into predictable, scalable revenue. What you'll own: Full marketing strategy & planning across all events, with the support and input of the marketing team. 12-month campaign leadership for the flagship destination shows. Performance marketing & paid media, working with external ads partner. CRM & lifecycle strategy, including segmentation, journeys, rebooking and loyalty. Audience insights, positioning & messaging across multiple markets. Website performance & conversion, with tech partners. Clear data, reporting & forecasting for the senior team. Brand, storytelling & content direction across all channels. Team leadership: line-managing and developing two Marketing Managers. Who you are: Senior marketer, ideally with experience in live events, festivals, music, travel, hospitality, entertainment or a high-growth B2C brand. Proven track record owning revenue/lead targets and helping scale a business from ~£4–5m towards £10m+ Deep knowledge of paid digital, CRM/lifecycle marketing and funnel optimisation. Comfortable running long, multi-phase campaigns (6–12 months). Highly data-literate and commercially sharp. Strong project manager with exceptional attention to detail. Hands-on and adaptable; thrives in founder-led environments where you help build structure as you go. A natural people leader: supportive, clear, organised and energising. 💸 Salary: £60,000 - £70,000 DOE 🏡 Logistics: Shoreditch office (2 days a week WFH)