Head of Growth - Tally Workspace

About Us Tally Workspace is redefining how businesses find, manage, and evolve your office strategy—across flex, leasehold, and on-demand.—Combining smart technology with our expert workspace team. We partner with some of London’s most exciting scaleups businesses—including Butternut Box, InPost, Trumpet, and FYXER.Now, we’re hiring a Head of Growth to take our growth to the next level—building and running your own GTM machine. The Role We are seeking a dynamic Head of Growth and Marketing to elevate our growth efforts. This position is critical as we transition from the startup phase, requiring a senior professional who can cohesively manage ongoing processes and activities. You will have the opportunity to shape the growth engine for a fast-paced company, targeting London’s premier scaleups seeking new headquarters and a workspace partner. This involves engaging with key leaders like Founders, Chiefs of Staff, Heads of People, CFOs, and COOs. Reporting to the Founders, you will oversee the entire GTM strategy—from creation to execution and outcomes. This includes generating a robust pipeline, running diverse campaigns, and focusing on measuring, optimising, and driving revenue-focused activities. This is a career-defining role with a trajectory towards senior leadership as we scale. What You’ll Do Pipeline Management: Lead the GTM efforts to drive demand across all channels and develop our MQL pipeline from strategy through execution and results. Campaigns: - Outbound: Design and implement targeted outbound campaigns, ensuring our sales team has high-quality leads. Familiarity with tools like Clay, LinkedIn Sales Navigator, Nooks, and HubSpot is crucial. - Inbound: Develop and manage inbound campaigns with high-value content, collaborating with freelancers and utilising insights from paid media experts. Database Management: Oversee and segment our prospect database with tools like HubSpot/Clay, leveraging AI-driven workflows to mature leads for sales readiness. Optimisation: Continuously optimise campaigns and workflows using data metrics to maximise their impact. Sales Enablement & RevOps: - Drive growth initiatives to promote repeat business and referrals. Maintain CRM data integrity and implement AI-enhanced workflows to personalise outreach and automate lower-value tasks. - Own outbound data and list building. Source, clean and maintain phone numbers and verified email addresses, and create targeted call and email lists for the sales team. - Collaborate closely with the sales team to understand needs and create effective frameworks and tools for deal success. Content Strategy: - Develop strategies to drive pipeline growth with an Account-Based Marketing (ABM) approach, executed across various channels in collaboration with a content specialist. - Work to boost our market influence and visibility through engaging PR and SEO initiatives. - Transform our strong client recommendation rate into compelling sales narratives, case studies, and testimonials. Who You Are Proactive and self-driven, with a strong sense of ownership for your KPIs and overall outcomes. Metrics-obsessed, leveraging data to drive decisions and improvements. Detail-oriented and committed to delivering polished, premium content and strategies. Comfortable with automation and scalability, utilising AI tools to enhance productivity. Brand-literate, with the ability to create memorable and impactful brand experiences. Experienced in both strategic planning and hands-on execution in B2B, working effectively across different areas of growth and marketing. Package & Benefits 💰 Salary: £60,000 to £72,000 DOE 🕑 Flexible working 🌴 33 days holiday (incl. bank holidays) 👶 Inclusive maternity & paternity policies 💻 Apple MacBook provided ✈️ Annual team trip if targets are hit (previous trips: Lisbon, Seville, France) 📚 Training & development budget If you’re ready to own growth in a high-impact role and want to shape the future of how startups find their perfect workspace—we’d love to hear from you.