HOYA Group logo

Global Brand Communications Specialist

HOYA Group
Full-time
On-site
Amsterdam, Netherlands
Description

Main tasks and responsibilities 

  • Global multi-channel, multi-touchpoint brand communication development; 

  • Campaign development for both a B2B and B2B2C audience – from brief to full delivery; in line with defined strategies aligned with category teams;

  • Global and local stakeholder management and alignment according to approval processes (medical, regulatory and legal) Ensuring messages are consistent within all B2B(2c) touchpoints: sales, in-store, print, digital etc. 

  • Building an effective and strong relationship with our lead creative partner and other vendors; overlooking content development and production;

  • Ensuring projects/campaigns are delivered on time, in full, and within agreed budgets;

  • Developing a deep understanding of customer behaviours and needs by thorough research;

  • Communicating solutions and recommendations clearly and persuasively within team and to global & local stakeholders;

  • Promoting and embedding best practices of our communication channels into the way of working of our teams.

Communication

Internal Stakeholder

  • Head of Brand Communications (manager)
  • Head of Category
  • Sales Enablement Manager
  • Global Brand Experience team  
  • Chief Marketing Officer
  • Global Marketing Team
  • Country Marketing Managers

External Stakeholders

  • Marketing Agencies 
  • Industry relations
  • Key Customers 

 

Key Competences

  • Track record of touchpoint based, multi-channel campaign development 
  • Agility and the ability to manage multiple projects and asset production at the same time;
  • Good presentation skills; comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Solid communication and interpersonal skills
  • Ability to work closely with commercial, creative and management teams on both global and local levels to execute key marketing programs
  • Excellent communication & management skills
  • Deep understanding of a commercially driven organization
  • Adaptability and willingness to work with a variety of global and local stakeholders across the organization 
  • Good project management and reporting skills


Position Requirements 
 

Professional Credentials
Bachelor degree/qualification.

Work Experience

  • Experience in a global to local work environment
  • Knowledge of B2B or B2B2C product communication development for different channels: print, digital, sales, in-store
  • Extensive marketing communications experience in a global to local corporate environment
  • Experience in content and asset production

Skills & Capabilities
Good understanding of MS Office

Language
English – excellent, both written and verbal

 


 



Responsibilities
  • Global multi-channel, multi-touchpoint brand communication development; 

  • Campaign development for both a B2B and B2B2C audience – from brief to full delivery; in line with defined strategies aligned with category teams;

  • Global and local stakeholder management and alignment according to approval processes (medical, regulatory and legal) Ensuring messages are consistent within all B2B(2c) touchpoints: sales, in-store, print, digital etc. 

  • Building an effective and strong relationship with our lead creative partner and other vendors; overlooking content development and production;

  • Ensuring projects/campaigns are delivered on time, in full, and within agreed budgets;

  • Developing a deep understanding of customer behaviours and needs by thorough research;

  • Communicating solutions and recommendations clearly and persuasively within team and to global & local stakeholders;

  • Promoting and embedding best practices of our communication channels into the way of working of our teams.



Qualifications

 

  • Communication

    Internal Stakeholder                                                                        External Stakeholders
    •    Head of Brand Communications (manager)                              - Marketing agencies
    •    Head of Category                                                                      - Industry relations
    •    Sales Enablement Manager                                                       - Key Customers
    •    Global Brand Experience team  
    •    Chief Marketing Officer
    •    Global Marketing Team
    •    Country Marketing Managers
     

 

Key Competences
•    Track record of touchpoint based, multi-channel campaign development 
•    Agility and the ability to manage multiple projects and asset production at the same time;
•    Good presentation skills; comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
•    Solid communication and interpersonal skills
•    Ability to work closely with commercial, creative and management teams on both global and local levels to execute key marketing programs
•    Excellent communication & management skills
•    Deep understanding of a commercially driven organization
•    Adaptability and willingness to work with a variety of global and local stakeholders across the organization 
•    Good project management and reporting skills
 

Professional Credentials
Bachelor degree/qualification.
 

Work Experience
•    Experience in a global to local work environment
•    Knowledge of B2B or B2B2C product communication development for different channels: print, digital, sales, in-store
•    Extensive marketing communications experience in a global to local corporate environment
•    Experience in content and asset production

Skills & Capabilities
Good understanding of MS Office
Languages
English – excellent, both written and verbal