Main tasks and responsibilities
Global multi-channel, multi-touchpoint brand communication development;
Campaign development for both a B2B and B2B2C audience – from brief to full delivery; in line with defined strategies aligned with category teams;
Global and local stakeholder management and alignment according to approval processes (medical, regulatory and legal) Ensuring messages are consistent within all B2B(2c) touchpoints: sales, in-store, print, digital etc.
Building an effective and strong relationship with our lead creative partner and other vendors; overlooking content development and production;
Ensuring projects/campaigns are delivered on time, in full, and within agreed budgets;
Developing a deep understanding of customer behaviours and needs by thorough research;
Communicating solutions and recommendations clearly and persuasively within team and to global & local stakeholders;
Promoting and embedding best practices of our communication channels into the way of working of our teams.
Communication
Internal Stakeholder
External Stakeholders
Key Competences
Position Requirements
Professional Credentials
Bachelor degree/qualification.
Work Experience
Skills & Capabilities
Good understanding of MS Office
Language
English – excellent, both written and verbal
Global multi-channel, multi-touchpoint brand communication development;
Campaign development for both a B2B and B2B2C audience – from brief to full delivery; in line with defined strategies aligned with category teams;
Global and local stakeholder management and alignment according to approval processes (medical, regulatory and legal) Ensuring messages are consistent within all B2B(2c) touchpoints: sales, in-store, print, digital etc.
Building an effective and strong relationship with our lead creative partner and other vendors; overlooking content development and production;
Ensuring projects/campaigns are delivered on time, in full, and within agreed budgets;
Developing a deep understanding of customer behaviours and needs by thorough research;
Communicating solutions and recommendations clearly and persuasively within team and to global & local stakeholders;
Promoting and embedding best practices of our communication channels into the way of working of our teams.
Key Competences
• Track record of touchpoint based, multi-channel campaign development
• Agility and the ability to manage multiple projects and asset production at the same time;
• Good presentation skills; comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Solid communication and interpersonal skills
• Ability to work closely with commercial, creative and management teams on both global and local levels to execute key marketing programs
• Excellent communication & management skills
• Deep understanding of a commercially driven organization
• Adaptability and willingness to work with a variety of global and local stakeholders across the organization
• Good project management and reporting skills
Professional Credentials
Bachelor degree/qualification.
Work Experience
• Experience in a global to local work environment
• Knowledge of B2B or B2B2C product communication development for different channels: print, digital, sales, in-store
• Extensive marketing communications experience in a global to local corporate environment
• Experience in content and asset production
Skills & Capabilities
Good understanding of MS Office
Languages
English – excellent, both written and verbal