Ecommerce Lead

About the role As the Ecommerce Lead, you will own the day-to-day performance and experience of the 4th & Reckless online business. You’ll be responsible for driving commercial results while continuously improving the customer journey, onsite experience, and conversion performance. This role blends e-commerce trading, UX-led optimisation, and platform execution, working cross-functionally to ensure products, campaigns, and content are delivered seamlessly and in a way that serves both the customer and the business. This role suits someone who is commercially minded, analytical, and experience-led, with a strong understanding of how trading, merchandising, and site experience work together. Key Responsibilities E-Commerce Performance & Trading Own daily, weekly, and monthly site performance, balancing revenue, conversion, and margin targets. Analyse performance across product, traffic, onsite behaviour, and marketing channels to identify growth opportunities. Own and deliver the digital trading calendar, ensuring launches, promotions, and drops are executed with the customer journey in mind. Site Experience, UX & Optimisation Take ownership of the onsite customer journey, ensuring navigation, PLPs, PDPs, checkout, and mobile experience are optimised for conversion. Identify and implement UX and CRO improvements, using data, insight, and testing to enhance engagement and reduce friction. Lead A/B testing and continuous optimisation initiatives in partnership with internal teams and external partners. Site Management & Merchandising Work closely with the Ecom Merchandiser to optimise category structure, product sequencing, and onsite storytelling. Ensure product pages are fully enriched with high-quality imagery, copy, sizing, and fit information to support performance. Manage promotional setup, onsite messaging, and banners to ensure smooth and accurate execution. Customer Experience & Operations Lead and manage the Customer Care team, ensuring a consistent and seamless customer experience. Use customer feedback, service data, and pain points to inform improvements across the site and journey. Oversee product uploads, inventory accuracy, and pricing integrity, ensuring operational excellence. Cross-Functional Collaboration Partner with Marketing to align campaigns, storytelling, and acquisition strategies with onsite performance and conversion goals. Collaborate with Buying & Merchandising to highlight bestsellers, key drops, and inventory priorities. Work with Creative to ensure product presentation and content are optimised for both brand and performance. Reporting & Insights Deliver weekly and monthly performance reporting across commercial KPIs and experience metrics. Translate insight into clear actions and recommendations to continuously improve trading performance and customer experience. About You Essential Experience in an e-commerce trading, digital merchandising, or e-commerce optimisation role, ideally within fashion or consumer retail. Strong analytical capability with hands-on experience using Google Analytics / GA4, Shopify analytics, and trading reports. Solid understanding of UX, CRO, and digital customer journeys, and how they drive commercial outcomes. Comfortable balancing commercial priorities with experience-led improvements. Confident working cross-functionally in a fast-paced environment. Strong communication skills and attention to detail. Preferred Experience working with Shopify Plus. Understanding of SEO fundamentals. Exposure to email and CRM platforms (e.g. Klaviyo).