Digital Marketing Specialist

Join Ascom as a Digital Marketing Specialist – Where Innovation Meets Impact At Ascom, we’re on a mission to empower healthcare and enterprise environments with cutting-edge communication and workflow solutions. Our technology connects people, systems, and devices — and now we’re looking for a Digital Marketing Specialist to join our Global team. Purpose: As a member of our Global Content team, you’ll be supporting our business and our global and regional teams to drive growth and customer satisfaction through managing Ascom’s online presence. The impact is both operational and tactical. The role contributes to the execution of the global marketing communications strategy. The role requires interaction across regions and functions, as well as management of external agencies such as web development, SEO, analytics and, UX. Responsibilities: Developing, and implementing Ascom’s global website marketing strategy Developing, executing and analyzing digital marketing initiatives and ensuring that they contribute to the global strategy and our growth initiatives Work with our content and segment teams to ensure that digital channels are integrated into every campaign Plan, execute, and optimize digital marketing campaigns across different channels, including SEO, and PPC Oversee the development of our website as the hub of our digital content Monitor and analyze campaign/website performance using tools such as Piwik, Microsoft Clarity and Google Search to continually improve outcomes through ROI analysis, and adjust strategies based on data insights Conduct market research to identify trends and insights that inform marketing strategies, improve ROI and keep Ascom ahead of our competitors Knowledge & Experience: Degree in Digital Marketing, preferably a bachelor’s degree Minimum of 6 years’ experience in Digital Marketing, ideally within Healthcare Proven track record of Digital strategy, execution of plans and projects Experience working in an international environment and in globally dispersed teams Why Ascom? At Ascom, we don’t just build technology — we build trust, efficiency, and better outcomes. You’ll be part of a collaborative, forward-thinking team that values innovation, integrity, and impact. We offer: * A competitive salary and benefits package * Opportunities for professional growth and development * A global network of passionate colleagues * A chance to make a real difference in healthcare and enterprise environments