Digital Demand Data Products Senior Lead

Job Description: Data Product Strategy & Ownership Define and own the Data Strategy, roadmap, and initiatives that enable Digital Demand Transformation (e.g., Data Spine, taxonomy, content/data governance, reporting frameworks). Translate transformation needs into clear data product requirements across omni-channel strategy development, consumer journey mapping, Paid, Earned, Shared and Owned (PESO) Media and Content, CRM, commerce, and performance measurement. Ensure the data strategy supports both foundational enablement and advanced practices like personalisation and near-time attribution. Governance & Taxonomy Lead the development and rollout of data taxonomy, standards, and governance models to ensure consistency and interoperability across platforms. Establish processes to maintain data quality, accuracy, compliance, and integrity across global and regional teams. Partner with Legal, Compliance, and IT to ensure responsible data use and alignment with privacy regulations. Activation & Enablement Collaborate with regional marketing and sales teams to embed data products into ways of working, ensuring they can be activated to drive PESO performance, commerce growth, and consumer engagement Partner with capability leads (Content, Channel, CRM, Consumer Care) to ensure data is powering optimisation and decision-making. Ensure data products are scalable, user-friendly, and meet the needs of both business and technical stakeholders. Stakeholder Engagement & Delivery Act as the bridge between business and technology, working closely with Digital Technologies, Finance, and external partners (e.g.Publicis, tech providers) to deliver fit-for-purpose data solutions. Prioritise requests, manage trade-offs, and communicate product roadmaps and progress transparently to stakeholders. Drive benefits realisation by linking data initiatives to measurable outcomes (e.g., campaign effectiveness, consumer journey optimisation, ROI). Continuous Improvement Monitor usage and adoption of data products, incorporating feedback into the roadmap for continuous improvement. Stay ahead of emerging data technologies, tools, and practices to ensure Mars’ Digital Demand data capabilities remain industry-leading. #LI-EN1 #TBDDT Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.