CRM Specialist: DM & Go-to-Market

CRM Specialist: DM & Go-to-Market 

At GAES, una marca Amplifon, we believe that well-being, growth, and belonging are essential to doing great work. That’s why we create a supportive, dynamic, and international environment where people feel empowered, valued, and connected—every day.

We’re currently looking for a CRM Specialist to join our Marketing Team and help drive our next wave of growth.

The CRM Go-to-Market Specialist plays a pivotal role in driving business growth by aligning omnichannel campaign strategies, positioning, and executing data-driven go-to-market plans. 

Responsibilities:

GTM, CRM & Campaign Execution

• Lead end-to-end GTM strategy and execution for campaign launches.
• Drive cross-functional alignment across CRM, Call Center, Retail Excellence, Sales, and CX.
• Define positioning, value propositions, and campaign materials.
• Ensure in-store and call center execution through routines, feedback loops, and KPI tracking.

Project & Stakeholder Management

• Act as GTM project owner, coordinating teams, timelines, and deliverables.
• Lead cross-functional syncs to monitor progress, remove blockers, and optimize execution.

Customer Insights & Omnichannel

• Leverage customer insights and frontline feedback to refine GTM and CRM strategies.
• Partner with CRM, CX, and Retail teams to design and optimize omnichannel journeys.

Direct Mail & Trade Marketing

• Manage end-to-end direct mail campaigns: segmentation, execution, performance analysis.
• Oversee trade marketing materials and vendor coordination.

You’re a Great Fit If You Have:

• Bachelor’s degree in marketing, Communication, Business Administration, or a related field.
• 2–3 years of experience in CRM, Marketing Automation, or Campaign Management roles, preferably within multinational or retail environments.
• Strong understanding of CRM processes, segmentation, reporting, and customer journey optimization.
• Analytical and results-oriented mindset with excellent stakeholder management skills.
• Proactive and collaborative attitude, with a continuous improvement mindset.
• Fluent in English (written and spoken).

What we offer:

• As well as a competitive salary we offer:
• Hybrid model: up to 9 remote workdays/month, flexible hours, summer intensive schedule & short Fridays.
• Structured onboarding with workshops, store visit & networking events with other new joiners just like you!
• Continuous learning through our e-learning platform and career development paths.
• Birthday off – because special days matter.
• Access to coaching or psychological support.
• Flexible benefits and extra budget apart from your salary to use as you please (health insurance, ticket restaurant, learning, transport etc).
• Exclusive discounts on GAES products for you and your family, as well as special offers from partner companies.
• A diverse, inclusive, and global culture where DEIB is part of everything we do.