Creative & Brand Lead

About ZAVA We believe healthcare should be accessible, dependable and affordable for everyone. Now part of Hims & Hers Health, Inc., one of the fastest growing digital health companies in the world, we’re entering an exciting new chapter as we expand our reach and accelerate our impact. Our team of Doctors, Engineers, Patient Care Advisors, Marketers, Product Managers, UX Designers, Pharmacists and Commercial and Operations Specialists works together to build digital healthcare that truly fits around our patients’ lives. The pandemic changed how people access care, and we’ve led the way by providing over 14 million consultations across the UK, Germany, France and Ireland. More patients than ever turn to us for help with weight loss and other conditions that can be safely treated online. We’re evolving our service to make care even more personal, supportive and effective. We’re doing more than providing healthcare. We’re empowering people to take control of their health, and with the support of Hims & Hers, we’re scaling our vision to become a global leader in digital healthcare. The role We’re looking for a Creative & Brand Lead to scale ZAVA’s creative output and shape how our brand comes to life across every channel and touchpoint. You’ll be the guardian and voice of the brand, ensuring everything we create feels cohesive, recognisable, and emotionally engaging, whether it’s in product, marketing, or patient communications. You’ll evolve and stretch our brand identity to fit new formats, explore emerging creative opportunities, and make sure our visuals and tone stay relevant, distinctive, and trusted. You’ll lead a small team of creatives and collaborate closely with Product, UX, Marketing, and Content teams to guide creative direction, define standards, and build scalable systems that make high-quality creative easy to produce and easy to use. You’ll also manage agency relationships to ensure external partners understand and apply our brand correctly. This is a hands-on leadership role that combines creative vision, brand strategy, and people leadership. You’ll set the creative direction, define what great looks like, and bring it to life with clarity, consistency, and impact. What you'll own Scale creative content: Build and oversee scalable systems, templates, and processes to deliver high-quality creative across all channels and locales. Evolve the brand: Develop and refine the visual identity and ensure it remains modern, flexible, and true to our values as we grow. Act as brand gatekeeper: Own brand consistency across all touchpoints, from marketing campaigns and product interfaces to social and internal materials. Explore new creative formats: Lead experimentation with motion, video, interactive formats, and new technologies (including AI) to elevate patient engagement and storytelling. Provide creative guidance to Product and UX: Partner with UX and Product to ensure visual alignment, clarity, and emotional resonance throughout the patient journey. Lead and mentor the creative team: Manage and develop in-house creatives, coordinate freelance or agency partners, and foster a culture of creative excellence and collaboration. Manage agency relationships: Oversee and quality-control creative assets created by our performance agencies to ensure consistency and efficiency. Measure and improve: Use data, feedback, and testing to continuously improve creative effectiveness and impact. Drive creative innovation: Identify trends, tools, and approaches that help us stay ahead of the curve in healthcare and digital communication. What you'll bring to the role Senior or lead-level experience in brand, creative, or design leadership roles Proven track record in evolving or managing brand systems across the digital and marketing environment Strong visual craft with hands-on experience in static, motion, and interactive design Experience leading and mentoring creatives across multiple disciplines Experience managing agencies and freelancers to deliver on-brand, high-quality output Ability to balance creativity with scalability by building templates, systems, and processes that maintain quality Experience guiding cross-functional teams and influencing creative direction across departments Familiarity with creative automation and AI tools to streamline production Nice to have, but not at all essential Experience in the healthcare, wellness, digital health or D2C technology Personal qualities Humble: You listen and take on feedback. You are kind and caring to those around you. Inquisitive: You question the status quo, dare to do things differently and explore the possibilities. Resilient: You embrace change and face challenges. Macher: You are innovative and rise above the rest to use your initiative to improve, develop and deliver. Collaborative: You actively share ideas, work together to drive goals as a team. Benefits from the day you join: 🏖 33 days per annum pro-rata (inclusive of public and bank holidays) + birthday off 🧑‍⚕️ Free access to Wellness Cloud, advice, counselling, and corporate discounts 🩺 Healthcare cashback plan through SimplyHealth 💙 20% off all ZAVA products & services for you and your friends and family 🏡 Remote, hybrid, and flexible working 💻 MacBook Pro 🌍 Flexible bank holidays - take the ones that matter the most to you. Additional benefits following the probation period: 💰£500 training budget per year 🧑‍⚕️Vitality Private Health Insurance + Vitality discounts & headspace membership 🚼 Workplace Nursery Salary Sacrifice Scheme 🏦 Pension Salary Sacrifice Scheme ✈️ Company sabbatical after 2 years 🗺 Opportunity to work from overseas for 2 months each year 🤑 Gift vouchers after 3, 5, and 10 years of service Some benefits may differ depending on your role, but we aim to make sure everyone enjoys a great experience at ZAVA! We are working hard to try and level the playing field wherever we can. We know from research that men are happy to apply for positions where they fit just 60% of the requirements, whereas women and underrepresented groups often will not apply unless they feel they are a super close match. If you don't think you meet all the requirements that you see above, we encourage you to apply and tell us what we can do to give you your best shot - if you want. Please note: certain positions will be subject to a satisfactory DBS check.