Business Manager - Eastern Europe (iGaming Affiliate Marketing)

ABOUT THE ROLE * Regional business leadership role covering Poland, Czech Republic, Ukraine, Russia, and nearby markets. * Responsible for commercial content strategy, SEO growth, recruitment, and data-driven performance management across NSN’s Eastern European portfolio. * Report Business Unit Coordinator, and collaborates closely with the central SEO, M&A, Business, and Media teams. KEY RESPONSIBILITIES 1. BUSINESS & PERFORMANCE * Drive P&L, traffic, and monetisation performance for all Eastern European sites. * Build and execute market-specific growth strategies using data and analytics. * Use data dashboards and performance reviews to monitor revenue, SEO, and conversion trends. * Supervise sales and account managers in the execution and optimisation of affiliate and media partnerships, ensuring alignment with regional targets. * Guarantee compliance with local licensing and responsible gaming frameworks. 2. COMMERCIAL CONTENT & SEO * Oversee production, localisation, and optimisation of commercial content (promo codes, betting apps, casino pages, how-to guides). * Define clear KPIs (traffic, conversion, revenue per page) and monitor delivery quality. * Partner with the central SEO team to implement data-backed technical and on-page improvements. Prioritise and scale content initiatives with the highest business impact. 3. TEAM LEADERSHIP & RECRUITMENT * Manage and structure a cross-market team including: * Content Team Leader * Head of SEO * Account Manager  * Recruit, onboard, and coach talents across SEO, content, and account roles. * Foster a data-driven and performance-oriented team culture. * Ensure consistent collaboration between SEO, content, and commercial operations. 4. MARKET INTELLIGENCE & DATA INSIGHTS * Monitor regional trends, competitive landscape, and regulatory evolution. * Translate analytics insights into strategic recommendations and actionable roadmaps. * Share key performance learnings and forecasts with central management. * Ensure all content and campaigns are culturally adapted and SEO-relevant to each market. WHAT WE’RE LOOKING FOR * Proven experience in iGaming, affiliate, or SEO-focused business management. * Strong analytical and data interpretation skills - confident with dashboards, KPIs, and growth metrics. * Experience supervising sales/account teams and coordinating cross-functional performance. * Familiarity with Google Analytics, Looker Studio, GSC, Ahrefs, SEMrush, or similar tools. * Fluency in English and ideally one of the local languages (Polish, Ukrainian, Czech, or Russian). * Entrepreneurial, organised, and result-oriented mindset. WHAT WE OFFER * Strategic leadership role in a fast-growing global media group. * Autonomy to build, measure, and scale regional performance. * 100% remote work possible, multicultural and data-driven environment. * Competitive package (~45/60k EUR, depending on profile). * Real growth opportunities across NSN’s international operations. Ready to Join Us? Apply now and help drive NSN’s success across Eastern Europe through data-driven leadership and high-performance commercial content. ABOUT NORTH STAR NETWORK North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries. Our mission is to turn passion for sports into trusted information, data-driven insights and responsible betting guidance. We are a multicultural and international company, bringing together professionals from more than 20 nationalities - all united by a shared passion for sports, technology and storytelling. Our 50+ in-house experts and 200+ freelancers collaborate across Europe, Africa, and the Americas to deliver engaging and responsible content to millions of fans.