Business Manager Affiliate Marketing – Africa (English-Speaking Markets)

About North Star Network North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries. Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment. We’re a multicultural and fully remote company uniting 50+ in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas. About the Role At North Star Network, we’re searching for a Business Manager – Africa (English-Speaking Markets) to lead and grow our English-language operations across key African markets, including Nigeria, Ghana, Kenya, South Africa, and others. This role suits someone strategic, data-driven, and commercially minded, with a deep understanding of digital growth, sports culture, and iGaming in English-speaking Africa. You’ll collaborate closely with our Content, SEO, Product, and Business teams to drive market performance, ensure profitability, and build the strategic roadmap for NSN’s African expansion — leading brands such as Soccernet.ng [http://Soccernet.ng] and AfrikFoot. Key Responsibilities 1. Market Vision & Strategy * Conduct market research to identify trends, opportunities, and competitive dynamics in English-speaking African markets. * Define and execute growth strategies for each market, balancing short-term performance with long-term brand positioning. * Build clear, data-driven roadmaps with KPIs and milestones aligned with company goals. * Ensure strategic alignment across Product, Content, SEO, and Business functions. 2. Performance & P&L Ownership * Own the full P&L for the English-speaking African portfolio — revenue, costs, and profitability. * Track and analyze key KPIs (traffic, conversion, FTDs, rankings, ROI). * Provide actionable insights to guide investment and prioritization decisions. * Support the BU Coordinator in budgeting, forecasting, and financial planning. 3. Monetization & Commercial Development * Identify and develop new monetization streams (affiliate deals, fix fees, branded partnerships, sponsorships). * Collaborate with SEO and Product teams to optimize funnels and conversion rates. * Test and validate new business models to diversify revenue generation. 4. Team Leadership & Development * Lead and develop a multidisciplinary team (Account Managers, Content Editors, SEO Specialists). * Recruit, coach, and grow team members through clear objectives and continuous feedback. * Foster a collaborative, high-performance culture based on ownership and data-driven decisions. 5. Product, Content & Innovation * Oversee market-specific content strategies and SEO roadmaps. * Partner with Product and UX teams to improve user experience and conversion. * Encourage innovation and structured experimentation across teams. 6. Compliance & Risk Management * Monitor iGaming regulations and advertising restrictions in English-speaking African markets. * Ensure all affiliate content and deals comply with local requirements. * Collaborate with Legal and Compliance teams to anticipate and mitigate risks. 7. Partnerships & Strategic Growth * Identify and nurture strategic partnerships in key African regions. * Support M&A and strategic initiatives with business rationale and data-driven insights. * Maintain transparent, long-term relationships with local partners and platforms. What We’re Looking For * Native or fluent English speaker (French or Portuguese is a plus). * 5+ years’ experience in business management, affiliate marketing, or digital media. * Deep understanding of English-speaking African digital ecosystems, sports media, and betting markets. * Proven ability to manage P&L and deliver commercial growth. * Analytical and strategic mindset, with strong reporting and leadership skills. * Experience leading teams across content, SEO, and commercial functions. What We Offer * Work on some of NSN’s leading African brands, including Soccernet.ng [http://Soccernet.ng] and AfrikFoot, reaching millions of fans across the continent. * 100% remote position (within compatible time zones). * Join a dynamic, multicultural team passionate about sports and digital media. * Career development opportunities in a fast-growing international company. * A culture of autonomy, ownership, and innovation. * Competitive salary based on experience and seniority. Ready to Join Us? If you’re passionate about sports, content, and iGaming — and you thrive in a fast-paced, international environment — we want to hear from you. Apply now and help shape the voice of NSN’s English-speaking African audience!