Brand Comms Executive – In Store

Why join us Joining Sainsbury's as a Brand Comms Executive in-store means being at the forefront of our customer touchpoint strategy across over 600 supermarkets and 1,200 Argos locations, influencing how millions of customers engage with our brands each week. You'll have the opportunity to drive creative excellence and innovative campaigns, working collaboratively with key stakeholders to translate brand propositions into compelling in-store communications that elevate the customer experience and enhance sales performance. In this dynamic role, you will immerse yourself in the retail landscape, make impactful decisions, and contribute to shaping the future of in-store marketing, all while being supported by a dedicated team and access to resources that foster professional growth and development. What you'll do As a Brand Comms Executive for Sainsbury's in-store division, you will play a crucial role in managing and creating communications across all brands within our retail locations. Working closely with the In-store Brand Comms Executives and Managers, you will support the delivery of in-store channel communications, ensuring they align with our brand propositions and creative strategies. Your responsibilities will include campaign management, maintaining creative excellence, and driving sales through innovative and impactful in-store marketing initiatives. By spending time in our stores and those of our competitors, you will gain valuable insights to enhance our communication strategies and engage with key stakeholders to contribute to the success of our marketing campaigns. Your ability to collaborate effectively, prioritise tasks, and maintain operational excellence will be instrumental in achieving our goals of delivering compelling in-store communications that resonate with our customers and drive business growth. Who you are you are a creative and detail-oriented professional with a passion for in-store marketing and driving customer engagement through compelling communications. With a sound understanding of retail processes and a keen eye for brand excellence, you excel in collaborating with key stakeholders, agencies, and store teams to deliver impactful campaigns that resonate with our customers. Your strong project management skills, creative judgement, and commitment to operational excellence ensure that in-store communications are executed efficiently and effectively, contributing to the overall success of our marketing strategies. Essential criteria Brand Strategy Expertise: Proven experience in developing and executing brand comms. Customer and Commercial Focus: Strong understanding of customer behaviour and commercial drivers, with the ability to align brand activity to business objectives. Insight-Driven Decision Making: Experience using customer insights and real-time data to inform brand strategy, anticipate risks, and optimise opportunities. Communication and Stakeholder Relationships: Experience in retail processes and aligning brand communication strategies. #LI-SM1