Area Manager - Midlands (40 hours)

Job Description

Are you ready to take on a dynamic and exciting role as an Area Manager for our Midlands region? Look no further! We are seeking a talented individual to join our team and oversee one of our busiest regions!

We are looking for inspirational field-based leader and role model who will represent the Rituals brand and Foam values. You'll be leading a team of Store Manager’s to run a cluster of retail stores within our Midlands area. You will manage the wellbeing, performance, and development of retail stores/teams, whilst ensuring retail stores are on brand, operationally excellent and compliant in line with the Rituals guidelines. 

You will lead and set the vision and direction with each store manager in terms of customer experience, store performance, targets, KPI’s, team development and training. 

KEY RESPONSIBILITIES

• Be a role model on store visits on the shop floor, empowering, coaching & energising the store teams to deliver the feel-good customer experience programme exceeding 90%+ on the mystery shop results monthly
• Continuous review of employee engagement in line with our engagement surveys, setting action plans, store reviews and check in on store visits on engagement results and teams to improve the area ENPS score
• Pro-actively define area action plans, in consultation with the Head of Retail, to continuously increase performance, optimize operations, retain and develop talent & maximize people engagement
• Analyse weekly sales and loss prevention KPi’s reporting any risks and opportunities to the Head of Retail & wider business and set actions with Store Managers as needed to drive performance in line with targets
• Proactively plan personnel costs on a monthly and annual basis to drive growth on store productivity in line with targets, coaching store managers as needed on scheduling to reflect
• Take ownership for implementing new initiatives within your area ensuring the support, direction and follow up is undertaken to embed initiatives to the Rituals standard
• Ensure a robust PDP is in place for Store Managers and teams with tangible development actions detailed and reviewed quarterly to aid succession planning and ensure store performance is maximised
• Attract, recruit and retain the best talent to your area and wider Rituals business
• Carry out quarterly talent management reviews in conjunction with the HRBP to ensure a live succession plan is in place for the area
• Take action on underperformance and non compliance in line with the Rituals code of conduct, disciplinary and capability procedures
• To take ownership of new store openings within the area, ensuring pre and post planning and store sign off in terms of recruitment, training and store operations are in line with Rituals guidelines
• Understand the training needs and support needed to achieve store actions plans, arranging the required resources to improve area /store
• Create a positive area culture by establishing clear ways of working with Store Managers and teams, whilst sharing best practise and two-way feedback is the norm 
• Ensuring store team participation and completion in product, service, operational and leadership trainings is met in line with Rituals expectations
• Work with the wider CHO and LHO teams in particular training, HR & retail operations to foster positive working relationships, give meaningful feedback and utilise expertise to drive area performance
• Interact effectively with all stakeholders

Qualifications

• Proven experience in a field-based management role, overseeing multiple sites or business units.
• Experience within the retail, hospitality, or service industry, with a strong record of delivering operational excellence and commercial results.
• Demonstrated success in managing and developing retail teams, including performance management, training, and succession planning.
• Experience in budget management, sales forecasting, and P&L accountability.
• Strong background in implementing company standards, driving sales performance, and ensuring outstanding customer experiences.
• Proven ability to analyse business performance metrics, identify trends, and implement action plans to achieve strategic goals.
• Comfortable working in a fast-paced, multi-site environment with a hands-on, results-driven approach.
• Full clean UK Driving License